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Companies are looking for new ways to succeed as competition grows and technology changes. To do so, companies need to find a way to address major hindrances and give employees the tools, support and time they need to bring ideas to fruition. The most commonly cited hindrances include too much bureaucracy, being bogged down by daily tasks and putting out fires, and a shortage of new ideas. So how do you confront these? It comes down to three significant roles within the work ecosystem: the dreamer, the driver and the doer.

Let’s start with an examination of the dreamer and the role they play. Dreamers come up with the great ideas. They are willing to think outside the box and try new things. When you’re bogged down in the day-to-day activity of a business, it can sometimes be hard to come up with creative, new approaches. But that’s exactly why the dreamers are such a key role – every business needs forward-thinking employees who can help shake things up and come up with new suggestions. As a business leader, it’s important to instill a culture where this kind of thinking is encouraged and supported.

However, coming up with a big idea is just one step. The next big obstacle is figuring out how to bring it to fruition. This is where the drivers come in. Drivers help make ideas become reality. They can push projects through and assist with the process of securing buy-in from internal – and sometimes external – stakeholders. If a reallocation of resources is needed, the drivers are the people who will make this happen. They are the people with the communication skills to push ideas forward.

Last, but not at all least, come the doers. The dreamers come up with the big ideas, the drivers push them through and the doers are the tactical, front-lines people who do the actual work needed to make these ideas reality. Doers are an integral part of an organization. Without them, little could get accomplished.

So how do these three skill sets come together to make a company successful? It’s truly a symbiotic relationship. People need the bandwidth and support to come up with innovative ideas and the power of brainstorming can’t be underestimated. At the same time, you need people who have the ability to actually bring these ideas to life, who can take them from idea to reality and provide the support, resources and other necessities

Doers are the ones who not only can execute on these big ideas once they’ve gotten off the ground, but they’re also key to keeping the day-to-day operations running.

Instead, a blending of viewpoints and strengths come together to see what couldn’t be seen before and then execute on that new vision to take the organization where it’s never been before. This requires the cooperation of an entire workforce, working collaboratively to move beyond ideation to fruition.