Twitter Facebook LinkedIn Flipboard 0 If you are associated with marketing and advertising, you should read The Unpublished David Ogilvy. Actually, read it even if you aren’t. David Ogilvy is widely-considered the father of advertising. He founded advertising, marketing, and PR agency Ogilvy & Mather in 1948, and his legendary campaigns include Dove, Guinness, Hathaway, and Rolls Royce, Schweppes. In 1962, Time Magazine called him “the most sought-after wizard in today’s advertising industry.” That’s not all. He likely was the inspiration from “Mad Men” Don Draper. Ogilvy loved making lists and the book has many of them. One of my favorite lists is the qualities he looked for in a leader: High standards of personal ethics Big people, without pettiness Guts under pressure, resilience in defeat Brilliant brains — not safe plodders A capacity for hard work and midnight oil Charisma — charm and persuasiveness A streak of unorthodoxy — creative innovators The courage to make tough decisions Inspiring enthusiasts — with trust and gusto A sense of humor These qualities are appropriate for all leaders, not just those in the creative industry. I hope I live up to these standards. This blog was originally posted on Manage by Walking Around on June 19, 2016. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Connor Brooke.Learn how to publish your content on B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022