Seriously. No one. Not even your mama.

Sure, they may ask how business is going. You may want to tell people all about how your business is doing at networking events or on sales calls.

But don’t.

You know what people care about?

Solving their dang problems.

People care about themselves. They care about getting the ball across the finish line. They care about looking good to their boss. They care about taking home more money to their family.

If you’re busy talking about your business, when do you have time to talk about their problems?

A couple of weeks ago, I had coffee with a friend and past client. His business has grown like crazy over the last year, and so we were talking about ideas for his marketing and a potential rebrand.

He liked the idea of telling his clients about the reason for rebranding and changing things at his company.

I stopped him in his tracks. “Dude, no one cares about your internal issues or how your brand and positioning impacts you! No one cares about your business.”

We shifted the conversation from talking about why the changes matter internally to how the changes will actually solve big problems for his clients.

Because when it comes to marketing, branding, and selling, that’s all that matters.

And when you talk about how your company solves big problems for your customers, people actually listen.

Does your website clearly state what problems you can solve for your customers? If it doesn’t, I can guarantee you’re losing money.

You know what the best part is about no one giving a damn about your business?

You’re free to change it if it’s not serving your purpose.

That’s right—unless you’re indentured to shareholders, you can change your business as often, as quickly, and as radically as you like.

As long as you’re solving the problems you promise you will, no one cares.

That means you can develop your business into exactly the kind of company you want to run.

Oh, and if you don’t love the business you’re running, it’s all your fault.