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Every company has its own internal culture—whether you’re shaping it intentionally or allowing it to happen by accident. And when you take a proactive approach, you can actually turn your company culture into a competitive advantage.

Culture Helps with Recruiting

For an example, look no further than to recruiting.

You obviously want to bring on board top talents, but most of the top talents are probably employed already—which means it will take more than a simplistic job listing to get them on your team.

A well-defined culture—one with a strong sense of purpose and of value—can often be just the thing to entice great employees to consider switching teams. This is especially true of younger employees, for whom culture is a huge factor in all career decisions.

Culture Helps with Engagement

Once you recruit top talents, you need to keep them all productive, working toward the same goals. Culture helps here, too.

Remember that culture is not just about snack machines and air hockey tables. It’s about the values and objectives that your team has codified and embraced together.

Even on days where the work itself may not be as exciting, that broader sense of purpose—of belonging to something bigger—can go a long way.

Culture is a Promise to Your Customers

Culture isn’t just something that impacts your employees. It affects customers, too—and when you have a clearly defined sense of culture, it tells your customers what they can expect.

Maybe your culture is one of transparency; of service; of quality. Maybe it’s all of the above. The important thing is that you view your culture as part of the value proposition you offer your customers. Let them know what they can expect from you, and deliver on it.

Turning Your Culture into an Asset

The million-dollar question is, how do you turn your company culture into an asset in this way? That’s something I’d love to discuss with you. Reach out and ask me about culture-building and coaching today!