How to Jumpstart Employee Engagement After the Holidays

A number of news publications reported that the Monday after the holidays is considered to be the most depressing day of the year. Employees may be a little more sluggish than usual on this first full week back at work, still recovering from holiday travel jet lag and trying to get back into the regular daily routine.

Employee engagement is critical for the success of your business. Engaged employees produce 2x more work product as unengaged employees and companies with engaged employees outperform those without by up to 202%.

How to Re-engage Employees

Empower them to be active on social channels. It’s likely that many employees took time off and disconnected during the holidays. This means they’re probably a little less connected than usual to their social and professional networks. Encourage them to share content and engage in social channels. Don’t forget to provide them with content that they can share with their networks to help them get started.

Motivate with healthy competition. Healthy competition is a great way to jumpstart employee engagement and motivate employees. Leaderboards which display top performing employee advocates can help motivate less engaged employees to share and engage more with their social networks. Competition also helps foster camaraderie, which is important in helping employees feel more engaged in the workplace.

Surprise and delight. Recognize your most engaged and active employees by surprising them and thanking them for being active on social networks. Choose Thank Yous that are unique to your employees like exclusive brand swag or a team lunch at a favorite local spot. Recognizing employees company-wide is also a great way to motivate them to share. Thanking employees is a way to keep them engaged and motivated to continue sharing and creating content.

For more tips and tricks for activating employees in social, check out this ebook on how to transform employees into advocates.