Peer into a Starbucks at an off time and you might see a few young baristas tapping on their phones as they wait for their next customer. This scenario isn’t much different in a retail store, car dealership or call center, for that matter. Millennials and Gen-Zers are joined at the hip with their mobiles. And whenever they have a spare moment, they use them to text a friend, Google a question, watch a YouTube video, make a purchase, snap an Instagram photo, send a tweet or engage in some other app. Technology has given them on-demand access to pretty much anything. It’s what they’ve grown up with and it’s what they’re used to. So, employers can either harness this new reality for their benefit or fight a losing battle.

Make the workplace experience an extension of personal norms

As a CEO, who not only employs this age group, but consults with leading organizations, such as Walmart, Bloomingdale’s and Toyota that have a ton of Millenials and Gen Z employees on staff, I’m of the mindset that if you want to engage them, retain them and make them better at their jobs, you need to not only embrace mobile technology and the new expectations that come along with it, but create an experience at work that mirrors the real world and matches these expectations. A big part of this is involves helping these generations perform at their best by delivering learning in a way that makes it accessible, easy, fast and fun—just like what they’re used doing on their mobile devices in their personal time.

Give them what they need or risk losing them to the competition

Now, before you dismiss training as simply a “nice to have,” here’s another reality check. This generation isn’t interested in sticking around at an organization where they won’t get what they need to progress in their careers. Unlike previous generations, who were satisfied with 15 to 20-year development plans, Millennials and Gen-Z types want to fast-track their rise to the top. They have high expectations about where they want to be and when. That means learning is a huge factor in keeping them motivated and engaged. And the more you are able to help them achieve competency in their role, the more the organization will benefit in the process. But, you have to do it in a way that appeals.

Forget boring classrooms sessions – make it snappy and make it immediate

Face it. These Millennials and Gen-Zers don’t want to learn from a book, sit there for 8-hours listening to a speaker or read some poster on a wall. None of these things will get their attention, or help them really learn anything for that matter. So how do you take all of these realities and speak to them in a way that they will pay attention, absorb the right information, and adapt to meet organizational needs?

If you really want them to prosper and deliver to their full potential, first and foremost, you need to ditch these outdated approaches and get with the times. Millennials and Gen-Z types want micro, instant, always-accessible content that keeps them entertained. Give them what they want! In fact, technology that combines this fast and fun approach with science-backed memory techniques helps Millennial and Gen-Z types remember things quickly, truly grow their knowledge, and influence them to take the right actions on the job—all of which help them grow in their positions and stay invested.

How it happens, in real life

Companies, like Walmart, have embraced this approach. Besides supporting the new norm to ingest bite-sized thoughts, chunking content into short learning moments (instead of hour-long sessions) is proven to help the brain remember more. And for this younger generation, who doesn’t have the patience or attention span to sit and listen to a lengthy presentation, this type of learning fits their lifestyle perfectly. By serving up the same type of short, snack-sized bits of content this younger generation has grown up with, Walmart workers get training information as quickly and as easily as Googling something on the internet. While they’re answering 3-5 questions, they also get to play a game and earn points, making the experience a fun break. For Walmart, the result has been a more than 50% reduction in safety incidents. And that’s just from voluntary participation!

Just think about how this translates into a customer service situation. In today’s environment customers have higher expectations; they’re more educated and they’re more demanding than every before. To provide top-notch customer service, employees need answers immediately. Companies, like Toyota, know this too well. Reps are put on the spot whenever customers walk into a dealership—posing questions that are much more advanced than they used to be because they’ve already done their homework online. But by using proven techniques to boost reps’ memories and by leveraging technology to provide continual learning as well as anytime access to the information they need, reps can either answer customer inquiries instantly or pick up their mobile devices to get the right info when they need to. In fact, reps have boosted their knowledge by as much as 85% and are selling more vehicles because of this approach.

So, if you manage, hire or mentor Millennials and Gen-Zers at any organization, instead of cursing those damn mobile devices every time you see them, welcome them with open arms. By giving this generation access to the information they want—and need—you’re helping them (and yourself). More loyal, satisfied and competent employees – what more could you want?