5 Business Resolutions CEOs MUST Keep In 2015

Resolutions: easy to make, hard to keep. But as digital expectations rise, companies need to resolve to take action to truly satisfy employee and customer demands. Leading enterprises recognize that employee and customer experience is paramount to creating deep engagement and driving business success. As the lines between B2B and B2C experiences converge, users expect the same seamless, personal, and relevant cross-channel experiences in their professional lives and their personal lives.

Make this the year you understand deeply how your employees and customers interact with your brand digitally — and how to best capitalize on these key moments — with these resolutions:

1. Tie your initiatives to business outcomes.
   Enterprises are moving away from the idea that technology drives company strategy. Instead, business outcomes (acquisition, expansion, cost reduction, and retention) have re-emerged as primary drivers of how organizations prioritize strategic initiatives and digital customer experiences. It’s critical that all of your endeavors and investments in the next year directly affect one or more of these areas — ultimately, they determine the success of your business.

2. Make 2015 the year of design.
   Great design disrupts. Customers expect an intuitive, easy, and frictionless digital experience when they engage with your brand. Commit your organization to deploying simple solutions for customers and employees, and remember that in today’s mobile-first world, everything is designed for the thumb. Great mobile design makes information clearer to understand, data easier to consume, and adoption simple.

3. Get ahead of the curve — consider voice technology.
   Smart mobile technology is evolving beyond portability and location awareness. Voice-recognition is an emerging capability that can further empower employees in the field. Apple and Google have led the charge in exploring speech tool capabilities and equipping the modern on-the-go user with unprecedented ease in staying connected. Many of these speech tools on mobile phones and tablet are run in the cloud, which provides immediate processing via a continually expanding language database. Forward-thinking companies recognize the tremendous opportunity that comes with voice technology, and are finding ways to better equip their mobile workforce as well as to get closer than ever to their employees and customers.

4. Learn from the “Uber explosion”
   The lesson that all companies should learn from the “Uber Explosion” is that value is created by connecting fragmented, disconnected assets, and every organization has these laying around in spades — whether in people assets, dormant products, or great innovation that can’t find its way to production.  Experiment with simple connected applications to bring these assets to life.  At the worst, you will streamline a process and give time back to your company–and maybe your customer.  At best, you may invent the next great product in your companies future.

5. Master the new business KPI: Speed
   If 2014 has taught us anything, it’s that no company can remain static. Tom Quinn, CTO of News Corp ANZ stated that, “The days of big, long IT projects are done. If you can’t deliver something major in six months then don’t bother starting, because your business will probably have swung on its head by the time you’ve finished.” Markets, technology, and customer demands are evolving at breakneck speed; there is now a business cost to not innovating, and companies need a sustainable method to execute ongoing innovation.

2014 was a year of massive digital disruption, prompting businesses to realign their focus on providing exceptional, digital, and integrated experiences for their employees and customers. As we look to the year ahead, the plethora of possibilities can be overwhelming; it’s essential for organizations to cast their core focus on driving business outcomes and providing value for customers. Mark your business resolutions for 2015 — and resolve to keep them.

This post first appeared in Bluewolf’s company blog.

  This article was written for Business 2 Community by Jay Leonard.
Learn how to publish your content on B2C

Join our Telegram channel to stay up to date on breaking news coverage

---

Author: Jay Leonard

Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

… View full profile ›

---

More by this author:

• Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONA
• Hotbit Exchange Forced to Suspend Service As it’s Under Criminal Investigation
• Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen