Twitter is a gold mine for advice and insight. A commonly cited benefit of using Twitter is being able to network with and learn from other people, particularly other professionals and leaders. We have been fortunate enough to connect with some brilliant individuals who are accomplished thought leaders in the space of enterprise social business. Here we have compiled a list of 10 must-follows who are influential in shaping the future of enterprise social business. Learn how companies are using their pioneering ideas to use social media communications to their advantage.
We hope you connect with these amazing individuals on Twitter and learn from them as much as we have.
[Lists sorted alphabetically by first name]
Alan Lepofsky is the VP & Principal Analyst at Constellation Research, where he’s in charge of staying on top of collaboration software. Alan has been working in the collaboration software industry since 1993. With almost two decades of experience in the software industry, Alan helps companies understand how to develop, purchase, and implement collaboration solutions. His assistance helps businesses find and use collaboration software that will improve their employees’ communication, organization, and efficiency. Rather than evangelizing how social software can change the way people work, Alan gives his clients the information they need to make a decision. Communication is key to a company’s success and organizations can improve their existing business processes by creating a connected and well informed community within the workplace. Providing your workers with a means to access associates, coworkers, content, and resources will help your company grow and prosper.
Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker. Solis works with enterprise organizations to research market trends, disruptive technology, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years, Solis has also led new media business and marketing efforts for Web 2.0 start-ups and celebrities.

She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009.

He is the founder and Managing Director of Collaborative Strategies & works with user organizations to develop collaborative strategies that are implementable and successful.


Lupfer is a board member of the Social Media and Employee Communications Advisory for the Institute for Human Resources, and is a member of SHRM, the ANA Marketing Social Media committee, and Intranet Benchmarking Forum (IBF).

He is the author of “The Collaborative Organization” which is the first strategic guide for executives and decision makers seeking to deploy emerging technologies and strategies in the workplace.

Time named Owyang’s Twitter feed one of the best in 2011, calling him a “strategist on the front lines of revolution.”

At Aragon Research, Lundy is the lead analyst for Social, Collaboration, and Content Management and Knowledge, which includes Talent and Learning.

We understand there are probably many more such amazing names. Please share with us in the comments below any other Twitter accounts you’d recommend.
Happy networking! ☺