The global markets saw a major decline in 2022 – meaning that investors have the opportunity to buy assets at an attractive discount.

This is known as ‘buying the dip’, and crucially, when focusing on high-grade assets, this can be a great long-term strategy to take advantage of.

In this guide, we take a comprehensive look at 10 core assets and markets to help answer the question – What to Invest in Right Now?

What to Invest in Right Now – Top 10 Assets

Looking for a quick overview of what to invest in right now? Check out the 10 assets listed below:

  1. High Potential Crypto Presales Like Love Hate Inu – Overall Top Investment for 2024
  2. Stock Index Funds – Dollar-Cost Average Leading Index Funds Like the S&P 500
  3. Recession-Proof Stocks – Invest in Companies That Perform Well During a Recession
  4. Treasury Inflation-Protected Securities – Counter the Threat of Rising Inflation Through Specialist Bonds
  5. Precious Metals – Popular Asset Class to Hold During Economic Instability
  6. Tech Stocks – Load up on Leading Tech Stocks While Prices are Cheap
  7. Bond ETF – Hedge Against the Stock Market With a Diversified Portfolio of Bonds
  8. Bitcoin – Invest in the Future of Value While Crypto is Still Young
  9. Dividend Stocks – Focus on Stocks That Have a Proven Track Record in Paying Dividends Long-Term
  10. 401 (k) Plan – Get Started With a Long-Term Investment Plan That is Tax-Efficient

When assessing what to invest in right now, experienced traders will often build a diversified portfolio that tracks multiple assets and markets. In doing so, this reduces the risk of investing in a sub-par asset that subsequently impacts the overall value of the portfolio.

A Closer Look at the Top Assets to Invest in Now

In the following sections, we will explore 10 assets across multiple markets to ensure that all investor profiles are catered for. Each asset that we discuss will come with its own upside potential and, of course – level of risk.

Read on as we uncover the best sectors to invest in right now.

1. High Potential Crypto Presales Like Love Hate Inu – Overall Top Investment for 2024

Investing in the best crypto presales is somewhat similar to investing in a company before it goes public. This is because the project will offer its native crypto asset to early investors at a reduced entry price. The idea is that once the crypto asset is listed on an exchange, early investors will witness an attractive upside.

The actual investment process is somewhat simple, as it’s just a case of swapping a legacy crypto asset like Ethereum for the respective presale token. Moreover, considering the number of crypto presales entering the market right now, investors can easily diversify their investments to ensure that a risk-averse strategy is undertaken.

To briefly offer some insight into recently successful presales, let’s take the example of Tamadoge, which launched in September 2022. The first batch of TAMA tokens was made available to early presale investors at $0.01 each, but by the time the presale finished, TAMA was selling for $0.03.

After the presale concluded – which raised $19 million – TAMA was then listed on the popular crypto exchange OKX and subsequently increased to an all-time high of $0.194, providing early presale investors with gains of almost 2,000%.

So that begs the question – what are the best crypto ICOs and presales to invest in right now?

That’s where Love Hate Inu comes in as our top ICO to invest in right now.

Love Hate Inu – The Best Crypto Presale to Invest in Right Now

Love Hate Inu is an exciting new crypto presale that could be one of the most promising investment options right now. LHINU is a new crypto meme coin that combines its meme status with real-world usability, giving it a solid fundamental platform, especially compared to other meme only cryptos.

Love Hate Inu is a vote-to-earn coin at its core, which means users can stake their coins to vote in polls and earn more tokens by doing so. The idea is that by utilizing the blockchain and staked coins, Love Hate Inu can run polls that can be 100% trusted since all votes are verified on the chain.

Love Hate Inu Musk

To begin, Love Hate Inu will run fun polls such as the one shown above. However, with enough popularity, Love Hate Inu could eventually be used for secure voting on a wide range of issues. According to the official roadmap, Love Hate Inu data will be monetized by the end of 2023 via brand deals. Companies will be able to get accurate, wide-ranging data on any type of poll imaginable. Potentially revolutionizing data collection and analysis for big brands.

Love Hate Inu’s status as a meme coin can help it to reach its lofty fundamental goals. Meme coins have achieved massive success since the release of Dogecoin in 2013, which gained massive popularity and became one of the top cryptos on Reddit. Unfortunately, the popularity of meme coins can be fickle. As quickly as they increase in value, they can also decrease at a similar rate.

Love Hate Inu combining the popularity of a meme coin with the usability of cryptos like Ethereum could give it real staying power. It will be much harder for Love Hate Inu’s popularity to drop off because of the staking required for its vote-to-earn functionality. That means as long as people use the coin to vote, they have to own it.

In the future, the developers behind Love Hate Inu plan to implement its voting functionality into the Metaverse. Once that happens, the upside potential for LHINU is practically limitless.

Love Hate Inu is currently in the first week of its presale period, where each coin costs $0.000085. The presale price will rise weekly until the coin launches in May at a price of $0.000145, which represents a 70% increase over the initial buy-in amount. A $1,000 investment during the opening week will be worth around $1,700 at the launch price in May 2023.

Presale Started March 8, 2023
Purchase Methods ETH, USDT, Credit/Debit card. 
Chain Ethereum
Min Investment None
Max Investment None

2. Stock Index Funds – Dollar-Cost Average Leading Index Funds Like the S&P 500

When asking the question – what should I invest in right now? – it is of the utmost importance to diversify. This means that while crypto presales often offer unprecedented upside potential, investors should never put all of their eggs into one basket. As such, when assessing what to invest in right now, the stock market offers an element of diversification away from crypto assets.

On the one hand, some investors prefer to pick their own stocks – which we cover later. However, perhaps an even better way to approach the market is to invest in a stock index fund. This means investing in a basket of companies from a particular stock exchange or economy through a single trader.

For example, those wishing to invest in the broader US economy will typically opt for the S&P 500 – which has generated average annualized gains of 10% since it was launched in 1926. Not only does the S&P 500 track 500 large companies that are either listed on the Nasdaq or NYSE, but it is rebalanced every three months.

Vanguard Total Stock Market Index Fund Admiral Shares

This ensures that the S&P 500 continues to mirror the wider US economy – at least in terms of stock valuations and price movements. Investors that wish to take portfolio diversification to the next level might even consider the Total Stock Market index fund offered by the likes of Vanguard and iShares.

This index fund tracks no less than 4,000 US stocks across large, mid, and small-cap companies. Other investors prefer the Dow Jones, which tracks 30 blue-chip stocks from a range of sectors. Irrespective of the chosen index fund, this investment product offers a diversified and passive way to approach the stock market – meaning it is ideal for beginners and time-starved investors.

3. Recession-Proof Stocks – Invest in Companies That Perform Well During a Recession  

There are many strategies to consider when assessing what to invest in during a recession. With that being said, history suggests that certain companies typically perform well when then the broader economy is struggling. Equally, certain industries are best avoided during a recessionary period.

Crucially, consider that during a recession, discretionary spending takes a major hit. This refers to money that is spent on non-essential items, such as vacations, fashion, home improvements, and electronics. Non-discretionary spending, on the other hand, remains virtually untouched during a recession, as this refers to so-called mandatory expenses.

Think along the lines of groceries, utilities, and medicine. As a result, when assessing what stocks to invest in, many market commentators will suggest focusing on companies that operate in the aforementioned sectors. For example, Walmart stock is often favored by investors during a recession, considering that it sells groceries at competitive prices.

Vanguard Consumer Staples Index Fund ETF

Dollar General is also considered a recession-proof stock too, considering that it operates nearly 17,000 discount stores throughout the US. In terms of utilities, consider exploring companies that have a solid grip on supplying households with water and electricity.

The likes of Johnson & Johnson and Procter & Gamble are popular, too, as these companies sell products that are utilized by households around the world. Rather than attempting to hand-pick recession-proof stocks, it could be worth exploring suitable ETFs that offer instant diversification. The Vanguard Consumer Staples ETF, for example, invests in 100 staple companies.

4. Treasury Inflation-Protected Securities – Counter the Threat of Rising Inflation Through Specialist Bonds   

Inflation has been a major talking point globally over the prior year, and this has resulted in a concerning decline in consumer purchasing power. As a result, many retail clients are exploring what to invest in during inflation periods. The key issue right now is that traditional asset classes – such as stock index funds, are witnessing bearish pricing action.

This makes the consequences of inflation even more alarming. With this in mind, one of the most common investment vehicles to help ride out high inflation levels is Treasury Inflation-Protected Securities – or simply TIPs. Put simply, TIPs are US government-issued bonds that are tasked with tracking the rise and fall of inflation rates.

Treasury Inflation Protected Securities (TIPS)

In other words, when inflation rises, so does the yield on TIPs. While this won’t enable investors to generate growth, it will, at the very least, protect the value of wealth until inflation levels get back to target levels. Moreover, TIPs are backed by the US government, so there is little risk of the bonds resulting in a loss.

Precious metals like gold and silver have been used as currency since the birth of time. Although precious metals are rarely used for the medium of exchange purposes, they are often the go-to safe haven for storing value. This is especially the case when a recession is imminent and/or there is economic instability on the global stage.

In order to gain exposure to precious metals, there is no requirement to purchase physical bars of gold or silver. On the contrary, both of these asset classes can be accessed with ease via an ETF. The best ETFs to focus on should be those that are physically backed with precious metals – meaning that, in theory, the investment should closely align with global prices.

SPDR Gold Trust

Another reason why precious metal ETFs are the way to go is that they trade on stock exchanges. This means that investors can cash out at any given time – rather than needing to try and find somebody to buy physical coins or bars. Plus, precious metal ETFs rarely cost more than 0.5% annually in fund fees.

6. Tech Stocks – Load up on Leading Tech Stocks While Prices are Cheap      

On the one hand, tech stocks are typically hit the hardest in the midst of a recession. This has already been the case for many stocks in this space throughout 2022 – with the markets seemingly favoring companies that operate in the consumer staples sector. With that said, long-term investors might find current pricing levels appealing.

For example, Amazon stock is down 47% over the prior 12 months, which means that the firm has since dropped by the trillion-dollar threshold. Similarly, Google’s parent company – Alphabet, is down 42% for the year. The downfall for Meta Platforms – the parent company of Facebook and Instagram, has been even more considerable – with the stock down over 70% for the year.

Amazon stock

Crucially, this offers the opportunity to build a diversified portfolio of tech stocks at a heavily discounted entry price. This is in anticipation that when the next bull market arrives, the tech space will return to its former heights. There is, of course, no guarantee that this will be the case, so those considering tech stocks should ensure they also have exposure to other asset classes.

7. Bond ETF – Hedge Against the Stock Market With a Diversified Portfolio of Bonds       

Another way to reduce exposure to the broader stock market is to invest in bonds. Once again, hand-picking individual bonds isn’t the best approach to take, considering that this requires investors to actively research the markets. Instead, it might be worth considering a bond ETF that offers access to a wide range of instruments.

The Vanguard Total International Bond ETF, for example, offers access to nearly 6,800 bonds from around the world. This passively managed ETF holds bonds from Japan, France, Germany, Italy, Canada, the UK, Spain, Australia, the US, and more.

Vanguard Total International Bond ETF

Investors in this bond ETF will receive their share of any coupon payments on a monthly basis. Moreover, the Vanguard Total International Bond ETF charges an annual expense ratio of just 0.07%.

8. Bitcoin – Invest in the Future of Value While Crypto is Still Young       

Although we previously discussed cryptocurrency, this was in relation to up-and-coming presale launches. As a result, when assessing high-growth assets to invest in, more established cryptocurrencies are perhaps worth considering too. After all, this industry is still in its infancy – at least when compared to the likes of stocks.

Wondering what is the best cryptocurrency to invest in? Many market commentators explain that beginners should elect to buy Bitcoin over other digital currencies. The reason for this is that Bitcoin is the original and most valuable cryptocurrency of choice. It is truly decentralized, with no entity operating the Bitcoin network.

Bitcoin to United States Dollar

Moreover, there are hedge funds invested in Bitcoin, and there is even a fully-fledged futures market that has been operational since 2017. Throughout the second half of 2022, Bitcoin has remained at the $20,000 level – give or take a few percentage points here or there. This represents a pricing point that is 70% below its former all-time higher.

This potentially represents a heavily discounted entry price – especially if Bitcoin goes on to generate new highs during the next much-anticipated bull run. Alternatively, for a more diversified approach to this industry, it could be worth considering crypto ETFs and index funds. It is possible to invest in Bitcoin and 70+ other cryptocurrencies at eToro from just $10.

9. Dividend Stocks – Focus on Stocks That Have a Proven Track Record in Paying Dividends Long-Term        

Dividend stocks are also highly sought-after during times of economic instability – especially in the lead-up to a recession. However, in this regard, it is best to focus on companies that have a long-standing and proven dividend policy in place rather than on the highest yields available.

After all, companies offering unusually high yields will often not be able to sustain this during times of economic slowdowns. Instead, consider dividend aristocrats and kings – which refers to companies that have paid and increased the size of their payments for 25 and 50 consecutive years, respectively.

Nordson Corp stock price

There are dozens of dividend stocks that fall under this umbrella, and popular examples include Coca-Cola, Johnson & Johnson, Stanley Black & Decker, and Nordson. Still wondering what are good stocks to invest in now? Investors can also diversify by investing in an ETF that exclusively tracks dividend aristocrats. This will also turn the investment into a passive stream of income.

10. 401 (k) Plan – Get Started With a Long-Term Investment Plan That is Tax-Efficient        

In addition to assessing what to invest in to make money, it is also important to evaluate tax obligations. Setting up and maximizing a 401 (k) plan offers the most tax-efficient way to invest in the financial markets in the long run. 401 (k) plans are offered by many employers in the US, and workers are encouraged to take part.

There are two 401 (k) plans to choose from – traditional and Roth. Traditional 401 (k) plans enable workers to invest a portion of their income without paying tax on the respective earnings. The tax is instead paid at the age of retirement when withdrawals from the 401 (k) are made. On the other hand, younger investors might prefer a Roth 401 (k).

Fidelity 401k

This is because the tax is taken from the respective earnings straightaway – meaning that at the age of retirement, withdrawals can be made tax-free. The maximum amount that can be invested in a 401 (k) plan is $20,500 in 2022, and this will be increased to $22,500 in 2023.

Note: Don’t forget – some employers in the US match 401 (k) contributions up to a certain limit each year. This should be maximized, not least because the matching contribution is essentially free money that is being injected into the investment portfolio risk-free.

How to Pick What to Invest in Right Now for High Returns

In the sections above, we discussed a full range of assets – from crypto presales and tech stocks to precious metals and index funds. It is, however, important for investors to build their own portfolios based on their specific goals and tolerance for risk.

Below, we explain some of the key points to consider when assessing what to invest in right now.

Time Horizon

Before embarking on an investment journey, it is wise for beginners to consider the amount of time that they plan to spend in this market.

For example, some investors will be looking to build a long-term portfolio of assets with the view of securing a solid pot upon reaching the age of retirement. This is the preferred strategy to consider, as long-term investors can ride out short-term market cycles.

On the flip side, some investors will look to follow trends and subsequently generate short-term gains. While short-term traders do have the potential to outperform the market, this requires an active investment strategy with a strong focus on research and analysis.

Target Returns

Investors also need to assess their target returns when evaluating what to invest in right now.

  • Investing in TIPs, for example, will do nothing more than track the current rate of inflation.
  • While this can protect wealth during times of rising inflation, profit generation will not be possible.
  • On the other hand, the likes of crypto presales and tech stocks perhaps offer the highest upside.
  • Love Hate Inu, for example, is offering access to its LHINU token at a discounted price via its ongoing presale campaign, which could generate returns of around 70% at launch.

In a similar nature to stock IPOs, the value of LHINU is expected to rise once the token is listed on a crypto exchange.

Risk Tolerance

Risk tolerance is another important consideration to make when assessing what to invest in right now.

For example, the likes of dividend aristocrats and kings are considered somewhat low-risk. This is because companies within this category have paid and increased the size of their dividends for at least 25 or 50 years, respectively.

Tech stocks, however, are considered riskier – especially in the midst of a recession. Crucially, companies like Amazon and Meta Platforms generally perform better when the global economy is strong.


Investors should also remember the important role that liquidity plays when it comes to selling an investment. Those that might require fast access to cash should only invest in highly liquid assets – such as stocks, crypto, and index funds.

On the other hand, those that are investing money that won’t be required in the short term might consider the likes of bonds and real estate – both of which can be time-consuming to sell during a broader recession.


In summary, knowing what to invest in right now is ultimately down to the individual profile of the investor. Beginners should consider their tolerance for risk and expected time in the market to build a portfolio that is right for their financial goals.

Both long-term and short-term investors might consider high-quality crypto presales for the upside on offer. Love Hate Inu is currently the stand-out presale in this category, with the vote-to-earn project already raising more than $400,000 in its first few days. It has the potential to be one of the best cryptocurrencies of the next few years.

LHINU tokens are currently on sale in the first round of the presale for just $0.000085 and will increase by 70% to $0.000145 when the presale ends in May.

Love Hate Inu - Next Big Meme Coin

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