Green energy has become an increasingly popular energy source over the past decade due to its significantly-reduced impact on the environment. Many companies now harness the power of solar, wind, and tidal energy, which not only reduces (or removes) their carbon footprint but also provides some enticing opportunities for investors.

This guide discusses how to invest in green energy in detail, covering what this energy source is and the benefits of investing in it. We’ll also explore some popular green energy assets before presenting a step-by-step walkthrough of how investors can purchase these assets today.

How to Invest in Green Energy – 4 Easy Steps

Those looking to invest in clean energy assets will be glad to know that the investment process is relatively straightforward. Detailed below are the four simple steps investors must take to buy these assets today: 

  • Step 1 – Find a Suitable Green Energy Asset: The first step is to find a suitable green energy asset; for example, investors may wish to buy shares in a wind power company or invest in a green energy ETF.
  • Step 2 – Identify a Broker that Offers the Asset: Once an asset has been identified, the next step is to find a broker that offers the instrument. It’s vital to choose a broker (such as eToro) that is regulated by top-tier entities such as the FCA, ASIC, CySEC, or FinCEN.
  • Step 3 – Open a Trading Account & Make a Deposit: Assuming eToro offers the asset, head to the broker’s website and create an account. After creating an account, deposit at least $10 using a credit/debit card, bank transfer, or e-wallet.
  • Step 4 – Invest in Green Energy Responsibly: Type the name or ticker symbol of the asset into the search bar and click ‘Trade’. Enter the appropriate investment amount in the order box and click ‘Open Trade’.

78% of retail investor accounts lose money when trading CFDs with this provider.

The Basics of Investing in Green Energy

Investing in green energy and impact investing can be a lucrative endeavor if done correctly, as this power source has become increasingly popular over the past decade. This popularity has led to many companies offering services related to green power generation or green power technologies. But what is this power source, and how does it differ from ‘traditional’ energy sources?

Green energy investing

As defined by TWI Global, green energy is any energy type that is generated from natural resources. The key feature of this energy source is that it produces minimal (or no) carbon dioxide pollution. Some popular examples of green energy sources include:

  • Wind power
  • Solar power
  • Geothermal energy
  • Hydropower
  • Biomass
  • Biofuels

Green energy has become so popular because it is naturally replenished, which contrasts with fossil fuels, which are finite. Due to this, those interested in sustainable investing tend to gravitate toward green energy investment funds and stocks to ensure their portfolio is as environmentally friendly as possible.

Green energy statistics

The concept of green energy investing is relatively simple to understand, as it refers to the process of investing in assets related to green energy generation. The most common approach is to buy shares in a company that generates revenue from producing one of the power sources noted above. However, some investors opt to place their capital in green energy ETFs or mutual funds.

Investing in green energy has become more commonplace over the past few years, as a greater percentage of the investment community becomes more eco-conscious. This trend shows no signs of slowing, which is why many believe that green energy assets have a bright future ahead of them.

How Does Investing in Green Energy Work?

Green energy investing works in much the same way as other forms of investing, with some additional research and analysis sprinkled in to ensure the target asset can actually be considered ‘green’. Broadly speaking, there are three main steps investors must follow when looking to begin investing in green energy:

Identify a Green Energy Asset

Those wondering how to invest in green energy must first identify a suitable asset. To be considered a ‘green energy investment’, the asset’s price must be influenced by green energy generation in some way.

Green energy ETFs

An example would be green investment funds, which invest in companies that generate income through solar, wind, and tidal power production. Alternatively, experienced investors may consider buying futures contracts related to clean electricity generation. 

Determine Viability as an Investment

Whether the decision has been made to invest in stocks or purchase futures contracts, it’s essential to determine whether the asset has returns potential. This involves analyzing the investment in a financial sense by reviewing the price chart and deciphering its fundamentals.

During this step, investors must also ensure the asset fits with their own unique investment criteria. This includes checking whether their risk tolerance tallies with the asset’s level of volatility and whether its returns potential fits with their investment goals.

Find a Trading Platform to Invest With

The final step is to partner with one of the best trading platforms that offer the target asset. Since there is now an abundance of green energy companies to invest in, most of them listed on leading stock exchanges, it shouldn’t be challenging to find a trading platform that offers a solid selection of tradable assets.

eToro green energy investing

It’s also essential to ensure the chosen broker is well-regulated and has measures in place to protect clients. For example, eToro is regulated by numerous top-tier entities and stores clients’ information using SSL encryption. 

Why Do People Invest in Green Energy?

Green energy investment funds and stocks have become increasingly popular in today’s world – but why is this? Presented below are four common reasons why investors opt to add green energy assets to their portfolios:

Potential for High Returns

Those wondering how to invest in green energy will likely be doing so to generate a return in an eco-friendly way. Thus, investors can often put themselves in line to attain substantial returns by opting to buy stocks in green energy companies.

Plug Power share price

Many green energy companies have grown exponentially in recent years due to the increased demand for clean power sources. An example is Plug Power, which saw its share price increase by over 2,700% between March 2020 and January 2021.  

Positive Environmental Impact

According to the IEA, clean energy investment grew by 2% per year between 2015 and 2020, yet increased by 12% in the following years. This highlights that investors are increasingly keen to add assets to their portfolios that help make a positive environmental impact.

By investing in green energy companies, investors can provide the capital needed for the company to expand and improve its products/services. Green energy investing also raises awareness of these companies, creating a snowball effect that leads to more investment. 

Helps Foster Technological Breakthroughs

The rise of sustainable investing funds and green energy stocks has helped promote technological innovation, which benefits the sector as a whole. Companies are in a perpetual battle to outdo one another in order to attain investment, which is why they constantly seek to innovate and improve.

Green energy technology

As a result, better technologies are created year-on-year that produce cleaner energy using quicker methods. This innovation cycle will likely continue in the years ahead, causing green energy investing to become even more popular.

Impacts Companies with Adverse Environmental Effects

Finally, investing in green energy naturally draws capital away from alternative investments, such as those that deal in fossil fuels. For example, finding green coal companies to invest in can mean that potential investments in oil or gas companies are passed over, which indirectly harms them.

As more people look for green energy companies to invest in, those that deal in ‘unclean’ power generation will start to feel the effects. This results in them either changing their ways or even falling by the wayside altogether. 

Types of Green Energy Investments

Those exploring how to invest in green energy must understand the various assets that they have at their disposal. With that in mind, presented below are five assets that investors may wish to consider:


There are now hundreds of energy stocks that deal in green energy, meaning that equities are one of the most popular assets for eco-conscious investors. Many top green energy stocks to invest in are listed on the NYSE, NASDAQ, or LSE, making them easily accessible through leading brokers and exchanges.

Plug Power

The most popular green coal companies to invest in are worth considering, as these companies employ innovative technologies to reduce (or remove) the CO2 produced when burning coal. Alternatively, investors can also buy shares in companies that create wind, solar, and tidal power generation equipment. 


Those interested in ETF trading will be glad to know that there is now a wide selection of ETFs that focus on green energy assets. The fund manager will often employ strict criteria that ensure the assets included in the fund’s portfolio are either actively involved in green energy generation or create equipment that helps facilitate it.

Those looking to utilize a passive investing approach will naturally gravitate towards green energy ETFs, as they are easily accessible and do not require active portfolio management.


Green energy investors can also invest in cryptocurrency, as many projects have sprung up in recent years with sustainable technologies. Although crypto projects aren’t actively involved in creating green energy, many limit (or remove) their carbon footprint through eco-friendly practices.

Cardano sustainability

For example, leading blockchain Cardano has partnered with veritree to create the ‘Cardano Forest’, which will see one million trees planted to aid reforestation. Other projects have similar practices, which have helped improve the crypto market’s reputation.

Pre-made Portfolios

Another option is pre-made portfolios, which have been created by a third party, making them ideal for beginners or those that lack the time necessary for portfolio creation. An example is the ‘Future or Power’ Smart Portfolio from eToro, which contains a selection of top renewable energy stocks.


Finally, green energy investors can also buy futures contracts to speculate on the price of specific power sources. This approach is better suited to experienced investors, as futures contracts are leveraged securities, meaning they have a high level of risk attached.

Green Energy futures contracts

Many of the best futures trading platforms will offer contracts related to green power generation, which provides a simple way to benefit from increased demand for this energy source. 

Investors pondering how to invest $1,000 (or any amount) will have an abundance of assets to choose from that are connected to green energy production in some way. To help streamline the investment process, detailed below are five popular assets that green energy investors may wish to consider:

Carbon Emissions Futures

Although carbon credit trading is a popular approach, it can be inaccessible to some investors. Due to this, carbon emissions futures have emerged as a popular alternative, allowing investors to gain direct exposure to the price of these credits.

eToro Carbon Emissions Future CFD

Leading broker eToro now offers a ‘Carbon Emissions Future’ contract, with a minimum investment amount of just $100 (using 10x leverage). By buying these contracts, investors can benefit from price increases in European Union (EU) carbon credits.

78% of retail investor accounts lose money when trading CFDs with this provider.

First Trust NASDAQ Clean Edge Green Energy ETF (QCLN)

The First Trust NASDAQ Clean Edge Green Energy ETF seeks to track an index composed of companies engaged in manufacturing, developing, distributing, and installing green energy technologies. Most of the equities in this ETF hail from the renewables sector, although some operate in the automobile and semiconductor sectors.

According to the Financial Times, this ETF returned a remarkable 183.43% to investors in 2020. Some of the ETF’s most significant holdings include Enphase Energy, ON Semiconductor Corp, and Tesla Inc.

Plug Power Inc (PLUG)

Plug Power logoOne of the most popular green energy stocks to invest in is Plug Power. Plug Power is heavily involved in hydrogen fuel cell production, commonly used as an alternative to battery-powered systems.

‘Green hydrogen’ has become an increasingly-popular form of green energy, meaning that an investment in Plug Power can provide a way for investors to make their portfolios more environmentally friendly.

Solana (SOL)

Although most investors buy Solana to gain exposure to the token’s price, many also find the project appealing due to its sustainability practices. Not only does Solana consume minimal electricity, but the development team is also actively involved in reducing its carbon footprint.

Solana is undoubtedly one of the most eco-friendly cryptos due to its investment in refrigerant destruction. This process has been shown to be one of the best ways to offset CO2 emissions, making Solana a viable option for green energy investors. 

‘Future of Power’ Smart Portfolio

Finally, as noted earlier in this guide, eToro’s ‘Future of Power’ Smart Portfolio is also a popular option for green energy investors. This portfolio contains 30 companies related to clean energy production, providing a quick and easy way for investors to gain exposure to the sector.

Future of Power Smart Portfolio

There are no management fees associated with investing in this portfolio, and the minimum investment is just $500 – making it ideal for those looking to operate as cost-effectively as possible.

Where to Invest in Green Energy?

eToro logoMany of the best investment apps and trading platforms now offer an array of tradable green energy assets – so there should be no issues with accessibility. However, asset selection is just one consideration, as investors must also ensure their chosen platform is safe and cost-effective.

One widely-used platform that could be worth considering is eToro. eToro has a stellar reputation in the trading scene due to its high level of safety, which is boosted through regulation by the FCA, ASIC, CySEC, FinCEN, and FINRA.

eToro trading

eToro serves over 28 million clients worldwide and offers an array of asset classes to trade, including stocks, currencies, commodities, ETFs, and crypto. Aside from crypto, all asset classes can be traded with no commissions, as eToro’s fees are built into the bid/ask spread. Moreover, eToro’s minimum position size starts at just $10.

Clients can also employ leverage of up to 5:1 on stock trading, allowing risk-tolerant investors to boost their earnings potential. USD-denominated deposits are free to make with eToro and can be facilitated via credit/debit card, bank transfer, or e-wallet – with full support for PayPal, Skrill, Neteller, and Payoneer.

eToro Smart Portfolios

Many consider eToro to be one of the best automated trading platforms due to its ‘Copy Trader’ feature, which allows clients to automatically copy the trades placed by top-performing users. Those who prefer to trade manually will also find eToro’s web platform and mobile app extremely user-friendly, offering real-time price charts, various technical indicators, and several order types.

Pricing Structure 0% commission + variable spread; 1% flat-fee on crypto trades
Deposit Fees Free for USD deposits; 0.5% conversion fee for non-USD deposits
Tradable Assets Stocks, indices, ETFs, currencies, commodities, cryptocurrencies
Cost of Investing in ‘Carbon Emissions Future’ CFDs 0% commission + market spread
Supported Deposit Methods Bank transfer, credit/debit card, PayPal, Skrill, Neteller, Rapid Transfer, Payoneer

78% of retail investor accounts lose money when trading CFDs with this provider.

How to Invest in Green Energy – Tutorial

The final section of this guide will discuss the process of actually investing in a green energy asset. As mentioned above, eToro is a popular option for green energy investors, as this broker offers a wide variety of asset classes with a zero-commission fee structure.

With that in mind, presented below are the five steps investors must take to buy green energy assets with eToro:

Step 1 – Find a Green Energy Asset to Invest In

The first thing to do is find a green energy asset that offers suitable returns potential. This involves searching the market for a stock, ETF, mutual fund, or any other security engaged in green energy production that can be considered a viable investment opportunity.

For the purposes of this walkthrough, we’ll be using eToro’s ‘Carbon Emissions Future’ CFDs as an example.

Step 2 – Sign Up for an eToro Account

Go to eToro’s homepage and click the ‘Start Investing’ button. To create an account, simply provide a valid email address and create a username and a password, which will be used as login credentials.

eToro create account

78% of retail investor accounts lose money when trading CFDs with this provider.

Step 3 – Verify eToro Account

Click ‘Complete Profile’ on eToro’s dashboard and enter the personal details needed for the platform’s KYC checks. Following this, upload proof of ID (e.g. passport) and proof of address (e.g. bank statement) to verify the account.

eToro verify account 

Step 4 – Fund Account

Click ‘Deposit’ and fund the eToro trading account with at least $10. Regarding payment methods, eToro accepts credit/debit cards, bank transfers, and various e-wallets (e.g. PayPal, Skrill, Neteller).

eToro deposit

Step 5 – Invest in Green Energy Responsibly

Finally, type the name or ticker symbol of the chosen asset into eToro’s search bar and click ‘Trade’. In the order box that appears, enter the desired position size – Carbon Emissions Future CFDs require a minimum investment of $100 (using 10x leverage). Once everything has been double-checked, click ‘Open Trade’.

Invest in Carbon Emissions Future CFD

How to Invest in Green Energy – Conclusion

To conclude, this guide has taken an in-depth look at green energy investing, covering what it is, how it works, and why this approach has become so popular in today’s world.

Given that the earth’s global surface temperature continues to rise, green energy sources are expected to become as popular, if not more popular, than ‘traditional’ fuel sources. Along with being good for the environment, this will also provide an abundance of opportunities for investors – which is why green energy assets are worth paying attention to in the years ahead.


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