by Thomas Griffin - In today’s world, we can’t imagine a business surviving without any form of online marketing. Most businesses have a…
by Karen Repoli - “47% of buyers view three to five pieces of content before engaging with a sales rep.” (Hubspot) How integrated…
by Erik Koenig - Chief Marketing Officers report digital advertising channels accounted for nearly 80% of their 2020 budgets, and 78% plan to…
by Jimmy Rodela - Here’s the truth… Two of the frequently used and merged branches of marketing in the digital space are email…
by Kenny Tripura - Did you know that direct mails have a response rate of 5% compared to less than 1% for email,…
by Bharadwaj Sharma - According to a study, more than 90% of users within the age bracket of 18-34 years follow brands on…
by Erik Koenig - Brand recall, trust, and retention is higher when your message is visible and cohesive across multiple channels. So naturally,…
by Sabrina Sedicot - More and more people are now getting comfortable with using voice searches and virtual assistants in their day-to-day lives.…
by Jay Leonard - When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for…
by James Spillane - Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few…
by Connor Brooke - Virtual reality (VR) has become a reality, as nearly every tech company has created a product that features it,…
by Jay Leonard - When thinking about how to use data, marketers want to ensure they are creating a competitive advantage. In today’s…
by Jay Leonard - PRSA ICON is an appropriate name for what has become a truly iconic event in the world of communications.…
by Connor Brooke - Integrated marketing communications strategy. At first, it sounds like a mouthful, but did you know that it’s one of…
by James Spillane - When you’re making a big purchase, you probably don’t walk into the store and drop next month’s rent on…
by Jay Leonard - Marketers who are worth their salt don’t view keyword research as a side dish – it’s one of the…
by Jay Leonard - What is “gifting at scale?” Learn how to use this strategy to enter new markets, test new audiences and…
by Connor Brooke - What exactly is integrated marketing? Why is so important for your brand? Integrated marketing is the process of creating…
by Connor Brooke - With so many moving pieces and parts in a B2B company, sales and marketing shouldn’t be a headache. And…
by James Spillane - Digital marketing is the epitome of every modern business. Achieving a goal through the means presented by web tools,…
by Connor Brooke - CRM affects a company’s marketing, management, and business intelligence. Here are a few reasons you should invest in the…
by Alan Draper - No one sets goals like a marketer. That’s because we view almost everything as a funnel, which makes the…
by Jay Leonard - This is a story about missing ad copy. Ad copy that, by its absence, blew a crucial opportunity to…
by Connor Brooke - For good reason, American adults are outraged in light of the Equifax breach. Not only has their personal data…
by James Spillane - The internet has proven to be a haven for opportunities that can propel your business to reaching greater heights.…
by Jay Leonard - The world’s largest newspaper doesn’t get much respect. Critics scoff: “Not real news,” “Celebrity fluff, ” “Pure trivia.” But…
by Jay Leonard - CMOs often encounter challenges in meeting their business objectives due to their MarTech stack not being integrated optimally to…
by Connor Brooke - Not all integrations are created equal, and how your integration works can seriously impact productivity and ROI. The days…
by James Spillane - There is more and more integrated marketing happening between some messaging channels of campaigns today. But it’s still a…
by Jay Leonard - There is no shortage of digital marketing tools you can use to build your brand—but which ones are most…
by Connor Brooke - The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how…
by Jay Leonard - How do you really measure integrated marketing? It’s an incredibly challenging aspect of integrated marketing for many different reasons.…