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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
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      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
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      • Buy Curve
      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
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      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Best Play to Earn Games
      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
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      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
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      • Buy Bitcoin AU
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      • Crypto Exchanges AU
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      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
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      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
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      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
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    Digital & Social⟩Instagram

    How to Use Instagram to Sell Products

    author imageAlan Draper Last updated: 26 November 2013
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    Small business owners might not think of Instagram as a retail mecca, but storeowner Amanda Wilson certainly does. Wilson, a self-proclaimed Instagram junkie, uses the social media site to sell products from Hinge, her vintage furniture shop in Cincinnati.

    Instagram doesn’t have a shopping cart function for businesses, but that doesn’t stop Wilson from cashing in. The former pharmaceutical researcher posts pictures of small, shippable products on the company Instagram site and not only makes sales, but also increases traffic to her store.

    “I don’t think many business owners think of Instagram as a way to boost sales,” she says. “Trust me, I was totally stunned when I sold my first item on Instagram, but it works.”

    Want to know her secrets? Here are a few tips from the furniture restoration guru who has turned Instagram into a retail hot spot.

    Hinge InstagramTake several quality photos

    Pictures are eye candy on Instagram, so you’ll need some high quality pictures of your products, Wilson says. You’ll want to take three or four photos of one product because you may want to update the picture later on. You can take a photo of one product, or group several items together, like Wilson did with these coffee table pictures. Take several pictures with different backgrounds and various placements of your products.

    “Try to get creative, but don’t sacrifice clarity for creativity,” Wilson says. “People scroll through a lot of pictures on Instagram so you want your items to standout.”

    Post picture with hashtags

    Once you’ve got some pictures of your products, go ahead and post them to your company’s Instagram site, but don’t forget to use hashtags, Wilson says.

    “People use Instagram like a search engine, so you want your items to show up in their search results, which is where hashtags come in,” she explains.

    For example, when Wilson posted this picture of two vases for sale, she used these hashtags: #hingestore #vintage #flowers #vases #splashofcolor.

    An Instagram user can search for users or hashtags. A shopper looking for vases might search hashtags for vintage vases. Since Wilson included #vintage and #vases with her picture, the vases will show up in the shopper’s search results.

    Engage with shoppers

    Getting business through Instagram is all about engaging with your customers, says Wilson, who has alerts set up on her phone to let her know if someone likes a picture or posts a comment.

    “If a shopper asks a question, get back to them immediately,” Wilson says. “Even if a shopper leaves a message that says, ‘That’s cool’ you should respond to it. You’d be surprised how many times a simple response results in a sale or a shopper coming into your store.”

    When Wilson posted a picture of an elephant pillow, a shopper left a message saying, “Oh, I covet this.” Wilson replied quickly with, “You’re in luck, it’s for sale.” The customer told Wilson she’d stop by her store and check it out.

    Hinge Instagram

    Make it easy for shoppers

    If a shopper is ready to buy, be as accommodating as you can. Wilson tells her long distance customers they can pay through PayPal and she’ll ship the item to them. She uses Instagram to tell the customer when the item shipped. She’s even offered to deliver larger pieces of furniture to local customers.

    “I’ll do whatever it takes to sell items,” she says. “I want my customers to be happy because they’re more likely to come back to our Instagram site or our store when they need something in the future.”

    Reward your customers

    Any time a shopper tags another friend in a post, reward them with a gift card, Wilson suggests.

    When a shopper tagged her friend in a picture of a vintage dress form on the Hinge Instagram site, Wilson left a public message thanking the shopper and gave her a $5 gift card to use on her next purchase.

    “If a shopper tags a friend, they are exposing another new customer to your store,” Wilson says. “That deserves a public thank you. Plus, others see that you’re willing to give gift cards for tagging friends and it catches on.”

    Instagram

    Commitment is a must

    Wilson updates her Instagram site every three to six hours. It’s a time investment, but one that will pay off, she says.

    She estimates sales have increased by 20 percent and foot traffic in her store has gone up 30 percent, all because of Instagram.

    “People will come in and show me an Instagram picture I posted of a particular product and ask me if it’s still available,” she says. “Plus, I sell at least two or three items to long distance customers through Instagram each week. That’s all the proof I need to keep investing my time on Instagram.”

    Looking for more tips to boost your Instagram knowledge, check out Get Snappy, Gain Engagement – 8 Instagram Tips For Your Biz.

    This post contributed by guest author, Lisa Furgison. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content.

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      This article originally appeared on VerticalResponse Email Marketing Blog for Small Business and has been republished with permission.
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    author image

    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
    Alan has previously written

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