A recent article, 8 Mistakes We Make on Instagram, by Protima Tiwary, observes that Instagram has become one of the most popular social platforms today. In fact it has more than 300 million users already since its launching in 2010. With numbers like that, it’s no wonder many businesses have found it to be a powerful tool for branding on social media.

However, using Instagram as a marketing tool will only be successful if the platform is used in the correct way. Below are 8 mistakes to avoid when introducing your business through Instagram.

  1. Missing bio

A bio describes your brand and tells followers what your company stands for. If you neglect to include a description about your company, people will not take your business seriously.

  1. Lack of captions

If you want people to learn about your product or service, include engaging captions that will warrant comments and build connections with your followers.

  1. Blurry pictures

The quality of images you use will represent your brand. Uploading blurry or sloppy pictures is unprofessional.

  1. Making your account private

Check your settings to make sure that your business’ account is easily accessible. If you have a private account, it prevents potential followers from reaching you.

  1. Poor hashtag etiquette

Hashtags are used in the process of discovery. Don’t overuse hashtags and make sure that they are relevant to your message.

  1. Unbalanced posting

If you post too many updates, people will get annoyed and unfollow you. If you post too little, followers will forget about you. Try to aim for 2-3 posts a day, it will keep your business on the Instagram radar, without turning into spam.

  1. No engagement

Instagram is not just about making posts, it’s important to network with your followers. When you interact with your community, people will gain an attachment to your brand. Today, marketing is all about building relationships.


Nowadays, your business’ online presence is a must and Instagram is a powerful marketing tool that is right at your fingertips. Following the proper etiquette for social media will boost your business’ reputation and increase awareness about your brand.