Instagram has introduced a brand-new payment feature, savvy ‘Instagrammers’ have been waiting for this feature to launch since its initial announcement back in March 2017.

You can now store all of your payment information i.e. credit and debit cards, within the Instagram directly under the app settings.

What does it mean?

For avid Instagram users you can now make payments and bookings without having to navigate away from the app. Having stored payment details and the ability to promote purchases could make Instagram a huge ecommerce platform for millennials. We know millennials want everything to be 3 clicks away, you are more likely to achieve sales completions if you make the process as simple as possible for the end user.

Who’s using it?

One of the biggest US reservation apps ‘Resy’ has begun allowing its user to reserve their tables using Instagram Pages to offer a native payment bookings. We are expected to see a plethora of sites roll out this new feature throughout the rest of the year, eventually allowing users to pay for tickets and book services with businesses directly.

Can we use it?

Sounds like a great new feature for all Instagram users right? Well actually this feature has only been rolled out in the US at the moment. All of us UK users will have to wait until this feature gets the seal of approval from across the pond before it is rolled out to other countries.

Looking to the future of Instagram we are very excited to see what might be coming next. Highly quality images and adverts that scatter the platform currently may soon allow business to claim direct payments from users. Instagram payments are set to make impulse buys much quicker, enticing more businesses to get on-board and boost ad spend to get their shoppable posts seen by more people. Especially if native payments mean more users actually complete a purchase.