In the past year, social commerce has really evolved into visual commerce. Visual social platforms have boomed in popularity in the past year and businesses have flocked to them. The most notable of which is Instagram with over 150 million active users. Instagram can be a bit of a headache for businesses because people can not directly click back to your site from an Instagram photo, unlike Pinterest or shares on Twitter and Facebook. Instagram is primarily a mobile app and most users do not stray away from the interface once they are on it.
In order to help eCommerce monetize Instagram and drive traffic onsite, Social Annex has created two new social tools, Instagram Curated Galleries and Contests. Companies can capitalize on this social site’s growth by implementing a visual commerce social marketing strategy. Social Annex offers ways to do so with Instagram Curated Galleries and Contests.
Instagram Curated Galleries & Contests
Instagram curated galleries are designed to engage with your offsite fanbase and drive them onsite. Create a unique, dynamic shopping experience with an Instagram curated product gallery. Feature your Top Influencer’s Instagram photos to increase conversion rates by 2-3x. Genuine product photos help shoppers picture themselves with your product and see them in real-life scenarios. Your product gallery will continually change, as different users tag new photos and new products.
Develop new hashtags for new promotions and special events. Social Annex Instagram Curated Galleries easily keeps track, collects and filters all hashtagged photos to ensure that all galleries are on-brand and feature the best user generated product photos.
Top Influencers and trendsetters will appreciate being featured, turning them into brand advocates and investing in their loyalty. Fans like being appreciated and will share galleries with their friends, in turn sharing your products and driving new traffic on site.
To further engage shoppers and create a viral experience, host an Instagram Contest. These can take many forms and with Social Annex’s customizability, the possibilities are truly endless. For example, have shoppers tag summer inspirational outfit photos and then have fans and friends vote for their favorites. Instagram contests are designed to capitalize on the active Instagram user base and turn them into fans.
Social commerce evolved into visual commerce, with Instagram spearheading the charge. Easily implement social onsite with tools like Instagram Curated Galleries and Contests.