Wikimedia Commons
Wikimedia Commons

Instagram introduced a new feature today that will make overposting a thing of the past. Taking a page from Snapchat’s book, Instagram unveiled Instagram Stories, which allows you to share moments from throughout the day in a slideshow format. The new slideshow that appears on your profile will be known as your story and will disappear after 24 hours.

According to Instagram’s press release, instead of worrying about sharing a little too often, “you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools.”

Users will be able to view stories by tapping on someone’s profile photo. If you want to interact with the story, however, you’ll have to send a private message through Instagram Direct. Instagram Stories will not allow for the usual public likes and comments. The ability to view the story will depend on each user’s privacy settings.

In addition to ephemeral stories, users will also have the option to type on their photos, as well as draw and use emoji, much like Snapchat. These changes come in the midst of a year full of changes for the photo-sharing app. Last summer, Instagram released a portrait and landscape mode for photos and, in March, they updated the length of a video to 60 seconds. Instagram also debuted a new look in May, much to the consternation of users.

The changes also come as Instagram and Snapchat battle it out for users. According to Jumpshot, when analyzing four-months worth of growth between the two apps, “Snapchat won the growth game, as it brought in 25 percent more sign-ups than Instagram this year.” Sprout Social also found that Snapchat was besting Instagram by taking “in the moment user-generated content to a whole new level.”

The press release goes on to say, “Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too.” The new feature will begin hitting users’ timelines within the next few weeks.

Social Reactions to Instagram Stories

What do you think of the Instagram update?