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    • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
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      • Best Utility Tokens
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      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
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      • Next Crypto To Explode
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    • Crypto News
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      • Exodus Wallet Review
      • Best Play to Earn Games
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      • Reddit Crypto Discussion
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      • What are 'Shitcoins'
    • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
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      • Buy Bitcoin AU
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    • Buy Crypto
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      • Buy BTC with eToro
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      • Best Bitcoin ETFs
      • Low Cap Cryptos
    • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
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      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
    • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
    • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
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      • Buy NFTs on Binance
      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
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      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
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      • Celebrity Backed NFTs
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      • Most Expensive NFTs
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      • Why Invest in NFTs
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      • DraftKings
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  • Stocks
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      • Buy Stocks on eToro
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Automated Trading
      • eToro Review
      • Capital.com Review
      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
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      • How to Trade NFTs
      • How to Trade Oil
    • Trading Robots
      • Bitcode AI Review
      • BitIQ Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
      • NFT Profit Review
      • Oil Profit Review
      • Prime Advantage Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Bitcoin Blueprint Review
      • Bitcoin Buyer Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold
      • Bit Index AI
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      • Wordpress VPS Hosting
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      • Best Scheduling Software
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    • Affiliate Marketing
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Business 2 Community
  • Investing
      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
      • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Slots Sites
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Best Financial PR Services Agency
      • Crypto Tax Software
      • Crypto Youtube Channels
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
      • Buy Bitcoin NZ
      • Buy Bitcoin PT
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
      • Crypto Exchanges IT
      • Crypto Exchanges NZ
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
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      • Crypto Exchanges ZA
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
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      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
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      • Rarible
  • Stocks
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        • Best Trading Platforms
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        • Capital.com Review
        • How to Day Trade Stocks
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        • Bitcode AI Review
        • BitIQ Review
        • Crypto Bank Review
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        • Immediate Edge Review
        • Meta Profit Review
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        • Bitprime Gold
        • Bit Index AI
    • Software & Social
        • Hosting
        • Best WordPress Hosting
        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
        • Website Hosting for Small Business
        • Agencies
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        • CRM For Small Business
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        • Marketing
        • SEO Marketplaces
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        • Workflow
        • PM Software
        • PM Software Small Teams
        • Marketing PM Software
        • Free PM Software
        • Best Scheduling Software
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        • Best PM Apps
        • Best Agile Tools
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        • Crypto Affiliate Programs
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        • VoIP
        • Best VoIP Services
        • Best Virtual Phone Number US:
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        • Best VoIP Home Phone Canada
        • SEO Software
        • Ahrefs Review
        • E-mail Marketing
        • Semrush Review
        • VPN
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        • How to Watch Love Island UK From Abroad
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        • Apps
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    Digital & Social⟩Instagram

    Instagram SEO: 4 Ways to Rank Higher in 2021

    author imageConor Bond Last updated: 8 April 2021
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    Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers:

    “I’m focused on producing short-form video content.”

    “I’m trying to live stream as frequently as possible.”

    “I’m experimenting with different ad formats.”

    The list goes on, and it gets longer with each passing year. In 2021, there are dozens of tactics you can use to grow your audience on Instagram. Cross-promotion, hashtagging, Stories, Reels, and more. But a more recent tactic is that of Instagram SEO. We’re familiar with the website and online listing aspects of SEO, but we must remember that social media platforms have widely-utilized search functions, too. And leveraging search as a way to grow your reach is a great way to get a leg up on your competition.

    instagram seo search results

    So, let’s dive right in. By the end of this guide, you’ll have an answer to each of the following:

    • What is Instagram SEO?
    • Why is Instagram SEO important?
    • How do you successfully execute Instagram SEO?

    What is Instagram SEO?

    Instagram SEO is the process of optimizing your content in order to rank your profile higher in the Instagram search results. And though it may not have the same appeal as live streams or carousel ads, it’s as worthy of your time as anything else. By following Instagram SEO best practices — which we’ll discuss shortly — you improve your chances of being discovered by users who are searching keywords related to your business.

    Let’s use gardening content as an example. Type “gardening” into the Instagram search bar and you’ll see this:

    instagram-seo-gardening

    Go ahead and click “see more,” and the list of suggested search queries will expand:

    instagram-seo-gardening-see-more

    Selecting “gardening ideas” brings you to this page:

    instagram-seo-gardening-ideas

    And if you were to click on the top result — the image in the top left corner, directly below the word “vegetable” — you’d be brought to this post:

    instagram-seo-gardening-ideas-vegetable

    Nice picture, right? Well, if you were to navigate to the page that posted it, you’d see that it belongs to a small business — check out the link in the bio!

    instagram-seo-gardening-mylove

    Rather than buying an ad, this business made us aware of their merchandise simply by optimizing their content for a relevant keyword: “gardening ideas.” They did this, of course, because they know that users who search for this keyword are likely to be interested in their gardening-related products.

    That’s Instagram SEO in action!

    Now, before we go further, we should emphasize that buying ads on Instagram is an incredibly effective tactic for many businesses. As such, Instagram SEO should be used as a complement to Instagram advertising — not as a replacement for it.

    We should also note that Instagram SEO is not exclusively about individual posts ranking for long-tail keywords (e.g., gardening ideas). Let’s take a second look at the suggestions we get when we simply type “gardening” into the search bar:

    instagram-seo-gardening-knowhow

    As a user, rather than expanding the list of suggested searches, you could simply go straight to one of these gardening-related profiles. And it’s no accident that these specific profiles are at the top of the list of suggestions. Once again, this is Instagram SEO in action!

    Why is Instagram SEO important?

    Instagram SEO is important because it enables you to connect with people who are actively searching for content related to your business.

    Think of it this way: Each time a user types in a keyword that’s related to your business, you have an opportunity to make a positive impression and drive high-quality traffic to your profile (and your website). Instagram SEO is the key to capitalizing on these opportunities — the key to engaging prospective customers who are more likely than others to convert.

    That’s all well and good, but there’s a crucial question we need to address: Do people actually use Instagram to interact with businesses in this fashion? Is it really worthwhile to optimize your content in order to rank higher in the search results?

    Yes and yes. According to AdEspresso, more than 200 million Instagram users visit a business profile on a daily basis. 66% of those visits come from users who do not yet follow the profiles they’re visiting. Plus, 60% of all Instagram users say they’ve learned about new products through the platform.

    Evidently, many people — your prospects included — see Instagram as a way to discover new businesses, new brands, and new products.

    To be fair, searching for specific keywords is only one of several ways that users discover new businesses. Instagram ads drive discovery, and the Explore tab does, too. Instagram SEO, in other words, is not the be-all and end-all.

    instagram-seo-moment

    It is, however, the only way to organically connect with prospects who show an active interest in your content/business. Ads are not organic, and they do not connect you with proactive prospects. Discovery via the Explore tab is organic, but, again, there is no element of proactivity.

    Now that we understand the value that Instagram SEO presents to marketers, here are four tips to help you successfully execute it at your company.

    4 tips to help you succeed with Instagram SEO

    As we walk through these tips, keep in mind the ultimate goal: Getting your profile and individual posts to rank as high as possible for the keywords you care about.

    1. Identify and prioritize your keywords

    Which keywords do you want to rank for? An answer to this question is absolutely necessary before you make a single change to your Instagram profile/content.

    As you’re brainstorming, make sure to distinguish between relatively broad keywords — a.k.a. head terms — and relatively specific keywords — a.k.a. long-tail keywords.

    • Head terms (e.g., gardening) are searched frequently, and they typically indicate low commercial intent in the mind of the user.
    • Long-tail keywords (e.g., gardening ideas) are searched infrequently, and they typically indicate high commercial intent in the mind of the user.

    Which is more important to you: increasing traffic to your profile, or driving more conversions? If it’s the former, you’re probably going to prioritize head terms over long-tail keywords. If it’s the latter, you’ll likely do the reverse.

    You could argue that these two objectives go hand-in-hand— i.e., you want to increase traffic to your profile in order to drive more conversions. It’s a fair point, and most of you will end up optimizing your profile/content for both head terms and long-tail keywords. As we’ll discuss shortly, however, not all optimizations carry the same weight — and that’s why it’s important to establish your priorities from the jump.

    (Pro tip: If you’re having trouble brainstorming keywords, simply open up the Instagram search bar and start typing words related to your business.)

    2. Establish KPIs to measure impact

    There’s one more question you need to answer before you start optimizing: How are you going to measure the impact of your Instagram SEO efforts? Measuring impact is an essential part of the process, as it enables you to determine which optimizations are (un)successful.

    To set yourself up for success, make sure to establish a few key performance indicators (KPIs). With Instagram Insights — the native analytics tool that comes with your business profile — you can track KPIs such as these (both at the profile level and the individual post level):

    • Impressions
    • Reach
    • Profile visits
    • Followers
    • Website clicks

    instagram-seo-metrics

    Via Social Media Examiner.

    Once you know which KPIs you’re going to track, you’ll be able to measure the impact yielded by your optimizations.

    3. Optimize your profile (username & bio)

    Now that you know (1) which keywords you’re going to target and (2) how you’re going to track your ROI, it’s time to optimize both your profile as a whole and your individual posts.

    Let’s begin with your profile as a whole — we’re going to optimize your username and your bio. (Remember when we said not all optimizations carry the same weight? Well, your username and your bio are the heavy hitters; optimizing these two assets can make a huge impact). Your username is straightforward: You need to incorporate the keyword you consider most valuable. Clearly, the person who owns this profile wants to rank for “gardening ideas.”

    instagram-seo-gardening-ideas-tips

    For some of you, this may cause concern: What if you already have a well-established business name — one that doesn’t include your primary target keyword? Fortunately, Instagram allows you to differentiate between your business name and your username:

    instagram-seo-home-gardening-in-style

    If possible, try to incorporate both your brand name and your primary target keyword into your username. For example, if you were the owner of an ecommerce business called Nellie’s and you were trying to rank for “winter hats,” your Instagram username could be “winterhatsbynellie” or “nellieswinterhats.”

    Optimizing your Instagram bio is equally straightforward: This is your opportunity to target any high-value keywords that didn’t quite make the cut for your username. The owner of this profile, for example, wants to rank for “gardening tips.”

    instagram-seo-gardeningknowhow

    With your username and bio optimized, your Instagram profile as a whole should be in good shape. Now, let’s wrap up by discussing the optimization of your individual posts.

    4. Optimize your individual posts (captions & hashtags)

    Is optimizing each individual post as important as optimizing your username and bio? No, probably not. But let’s recall the original example we used to illustrate Instagram SEO in action.

    instagram-seo-gardeningideas

    Had the person who posted this picture not used the caption to target “gardening ideas,” we may have never come across their profile, their website, or their products. That’s a big deal! And considering the miniscule effort required to optimize your captions, there’s no reason not to do it.

    As you can see, hashtagging played a role in getting this post to rank for “gardening ideas.” However, this clearly wasn’t the only keyword being targeted by the person behind the post.

    In general, when you’re optimizing an individual post, you should:

    • Use the main body of the caption to target a specific high-value keyword
    • Use hashtags to reinforce that keyword and target ancillary keywords

    As an example, if you wanted to further optimize the post that ranks for “gardening ideas,” you could add a second sentence to the main body of the caption: “Gorgeous rooftop garden in New York. Check out our profile for more gardening ideas!”

    Don’t neglect Instagram SEO!

    Instagram SEO is a no-cost, high-impact tactic for anyone who wants to grow their reach, increase traffic to their profile/website, and drive more conversions. It may not yield the same volume of results as paid advertising, but the potential ROI is staggering. If you’re committed to using social media as an engine of growth for your business, Instagram SEO is a no-brainer.

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      This article originally appeared on WordStream and has been republished with permission.
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    Author: Conor Bond

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