Instagram Stories just became even more fun. Latest updates focus on partnering with popular consumer apps to bring even more context to Instagram Stories and engage the audience to share more. The two most prominent additions are Spotify & GoPro integrations which will now feature an Instagram sharing button.
Basically: “If you’re using the Spotify or the GoPro app, you can tap the respective share buttons to send your content to Instagram Stories. You can then edit and add to your story or send it as a direct message to someone. The Spotify integration allows you to share a sticker of songs, playlists, or albums you’re currently listening to, with a link to play the music on Spotify. Instagram says the new Stories integration will allow third-party apps to post content directly to Facebook Stories as well.”
Spotify – for bars, concert venues and musicians
We’ve all seen people sharing music they’re listening to on Instagram Stories so this come feature almost comes naturally to fulfill an existing need for individuals users. However, the Spotify integration is also great news for musicians and music brands since it will allow more organic sharing and can be used creatively to re-engage your audience or share new singles. Spotify is likely to see higher engagement rates since users will be able to access the content in their Spotify app too. Jump on and start testing this new feature, if you’re out of ideas, we’ve collected the best ways to engage your audience with Stories, check them out.
I’m fairly excited to see my favorite musicians using the feature and curious about how other brands will use the feature. Will bars share the music currently playing at their venue? How will you make use of the new integration? Let us know in the comments bellow or send a quick email to [email protected], I’m all ears!
GoPro – a travel bloggers’ life made easier
The GoPro already has a myriad sharing options but the Instagram integration will really make a difference. You’ll now be able to share videos & images from your GoPro directly to Instagram stories. This gives travel bloggers and brands a great opportunity to share their content in real time and engage their audience. Since a lot of Instagram’s customers already upload GoPro content, the feature comes as a great timesaver and will definitely let you enjoy more of those made-for-Instagram moments.
I’m curious to see if this new feature will bring more engagement to travel-related brands and influencers. If you’re still unsure how to track your Instagram Stories’ performance, we prepared a great guide on what to keep track of and how.
Branded AR filters coming to Instagram
Instagram’s AR filters have been in the app for a while, mostly used for sharing selfies and goofing around, much like in Snapchat. However, Instagram just announced they will be expanding their AR filters’ gallery by teaming up with celebrities and brands who will be able to create their own.
“Now, brands and public figures can build their own AR filters that will be available to use if you follow the influencer offering the effects. You can also try these custom filters if you are seeing them used on your friends’ Instagram stories.”, The Verge
With Instagram’s AR filters, fashion businesses can create their products for “trying on” (Looking at you, Warby Parker!), cosmetics brands can create makeup filters (apparently Kylie cosmetics already is), travel brands will also likely be on top of their game with these (I mean, who doesn’t want cool world landmarks in their pics?). Filters will be available to partners only and I’m curious to see what they’ll create.