Instagram is currently blowing the minds of most of its users with their latest news. On Tuesday, while some of us were voting, Instagram announced that it will begin using an algorithm-based feed. This algorithm will sort photos to show at top of the users’ feeds based on the moments that users care about.
Online networks are growing, the amount of data streaming in feeds can be overwhelming, making these changes a necessity. Facebook switched to an algorithm to filter its News Feeds in 2009 and Twitter recently introduced the “popular tweets” to the top of feeds. The Instagram feed is next to be updated.
“You may be surprised to learn that people miss on average 70 percent of their feeds…To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.” (Instagram Blog)
Instagram has been using its current chronological-based order since it started in 2010. Currently, Instagram has over 400 million active users and over 800 photos/videos posted per second it makes sense to begin organizing the feed to be more user-friendly.
The algorithm will base the order of photos and videos in each user’s feeds on the likelihood of interest. Factoring in the content, the relationship the user has to the person posting the photo/video and the timeliness of the post. All posts will still remain in a user’s feed, they will just be in a different order.
Kevin Systrom, co-founder and chief executive of Instagram, said in an interview with the New York Times, “What this is about is making sure that the 30 percent you see is the best 30 percent possible.”
The changes will not affect the advertising feature on Instagram, as the ads already use targeting to reach the desired audience.
Instagram stated they will “take the time to get this right.” They are currently testing the new algorithm with under 10% of the users and they are monitoring feedback. The change in the feeds for all users will happen in the “coming months.”