A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social network is also important for visibility and word-of-mouth marketing.

Instagram is still one of the top networks today that attracts a larger audience and following online, which makes this a must-engage tool for brands. Posting relevant images and videos in Stories is gaining more traction lately for audiences.

Including the right message and relevant hashtags will help your profile get noticed. Here are several ways your brand can stand out from the rest:

  • Advertise your stories – Give your followers a quick glimpse of your product with an image or video and a bold headline — standard advertisements might be overlooked. Ask a pressing question with a specific hashtag to encourage engagement in the comments section.
  • Show a behind-the-scenes glimpse – Quick shots to present a short behind-the-scenes look at your brand is a good way to promote upcoming events, a day in the life of your business, how a product is put together, ect.. Consumers want to get an exclusive look at what you do, which takes them right where you are.
  • Video updates – Tell your followers visually what you’re up to by showcasing shorter-length snippets instead of one long video. You could also includes some quick tips, a product announcement, or even a shout out to an influencer or favorite brand follower.
  • Exclusive information – Give your loyal brand followers access to what’s new by sharing a product or feature image that is eye catching. This technique can also work well for a product release and even a new blog post covering a hot new topic.

Instagram is a perfect tool to use in order to bring more visibility to your personal brand as well as a place where people can be directed to your website and other social networks. Create a story at least once a day to attract more followers and engagement. Stories offer a fun, creative and interactive experience for your target audience rather than professionally polished post.