The Do’s and Don’ts of Instagram Photos for Your Business Page

Are you tired of sharing Instagram photos that do not perform well? Continue reading our article and find out what might be the mistakes you are making and how to do the Instagram marketing of your brand the right way!

The Do

Should your business really have a presence on Instagram?

Lets start this article with asking ourselves one simple question: “Does my business really need to be on Instagram?”

If we take a look at the latest Instagram facts and trends, you better go and make you brand a profile right away. Your competitors are most probably already there talking with your customers, building relationships with influencers and building that valuable Instagram presence.

Should your business really have a presence on Instagram? Active Brands on Instagram statistics

The Number of Active Brands in Instagram is increasing. Source:

Data shows that there are over 300 million daily active users on Instagram and Instagram photos are being shared at a rate of 216,000 per minute. These stats combined with the fact that people remember 80% of what they see and only 20% of what they read are a good enough reason for your brand to put more effort into creating and sharing great visual content.

So how exactly do you create and share great Instagram photos? There are many aspects that you need to cover: editing, captions, hashtags, tagging, location setting, and last but not least – purpose. Read our tips below to learn how to create better Instagram photo posts and get informed about the things its best to avoid:

What are the Do’s and Don’ts of Instagram photos for your business page


  • Do:
    • Always touch up your Instagram photos before posting. Don’t forget that even the world’s top photographers edit their photos prior to posting.
    • Use the Instagram filters or edit your photos through other Instagram photo editing tools. Filters help you enhance the colors, or highlight a particular part of your photo.
    • Always add your brand’s logo to avoid people stealing your visual content without giving you credit.
    • Ditch the corporate look and add more personality in your posts as people prefer visuals they can relate to.
  • Don’t:
    • Although editing your photos is recommended, avoid the usage of too many and too different filters. Your Instagram photos need to follow a similar look in order to be quickly recognizable.

Caption and Hashtags:

  • Do:
    • Always include a caption and multiple hashtags.
    • Make sure that both your caption and hashtags are closely related to the content you are posting.
    • Include you brand’s name (or Instagram handle) as a hashtag to make it easier for people to find your content.
  • Don’t:
    • Avoid adding a sales pitch in each and every one of your posts.
    • Do not add out-of-topic hashtags or too many of them.

Tagging and Location:

average instagram engagement per post, Instagram for business

Average Instagram post engagement data. Source:

  • Do:
    • Tag everyone that is on the photo or closely related to it’s content.
    • Give credit to the person who created or sent you the photo.
    • If the photo has been taken in a specific place or at an event, make sure to add its location so that people in the area can see it.
  • Don’t:
    • Do not tag people who are not related to your content. Don’t get tempted to tag influencers or famous people without their awareness just for the hope to give your post more visibility.


  • Do:
    • Make sure you post all your content with a purpose behind it. Whether it is just brand visibility, telling a story, spreading the word on a new product or service or driving traffic to your webpage, you need to know what outcomes you are looking for and track your results.
    • Set KPIs to be able to measure the impact your post made and if it managed to serve its purpose.
    • Add tracking codes to the links you add in your Bio section.
    • Use both Instagram Insights and Instagram Analytics tools to help you measure your posts success.
  • Don’t:
    • Avoid publishing purposeless content only for the sake of having activity in your account.

Where to seek for inspiration?

If you are running out of ideas for Instagram photo content that you can share, make sure to check out the following:


Take a look at the Instagram Feeds of the influencers in your field and see what are their most engaged with posts. This will give you a hint of what your current and target audience would like to see on your own Instagram Feed.

Competitor profiles

The same goes for checking your competitors’ Instagram photos. Not only can you get some ideas but you can also use your creativity to create something even better.

Your followers’ Instagram photos

The best way to see what content your followers are more likely to like is by checking their own Instagram posts.

User generated content

Another great source of content or content inspiration is the user generated content related to your brand. Make sure to regularly check the photos your brand has been tagged in or mentioned. Also check your brand’s Instagram hashtag feed to discover content that you can repost on your Feed for all your followers to see.

We hope you found our Instagram photos sharing tips helpful. With the recent changes in the Instagram algorithm it is really important that businesses in Instagram find the proper way to adjust their strategies and create content that their audience would love to see and engage with.

If there is another tip or advice you would like to share with us, make sure to leave your comment in the comment section below.