In this article we are going to introduce you to some of the best Instagram analytics tools that you have to try in 2016.


Why use Instagram analytics tools?


With the Instagram algorithm update rolling out this month, it’s crucial to use analytics tools to see who is interacting with your content, which content is performing best, and which audience segments you might have missed. Using the available free and paid Instagram analytics tools, you can create better and more relevant content that your audience will want to see.

Instagram announced that they plant to roll out new business profiles and an Instagram insights feature in the next few months. Fortunately, you don’t need to wait that long. There are quite a lot of third-party Instagram analytics tools available for businesses to measure their marketing efforts and to improve their Instagram marketing strategies.

Here are three tools that can help you track and evaluate the success of your Instagram posts and overall marketing efforts on Instagram.

Simply Measured’s free Instagram analytics tool

This is one of the most popular options that brands have stumbled upon in one way or another. The Simply Measured Instagram tool offers a variety of data and downloadable reports. It helps you easily see the average engagement rates of your posts, your top posts for a specific time frame, top keywords used in comments under your posts, as well as the best time and day to post. Additionally, it gives you data on the top locations and filters you used for your most successful posts.

The only limitation is that it is available for profiles with less than 25,000 followers.

SocialRank for Instagram

SocialRank’s analytics tool is an amazing feature for tracking and getting more insights about your Instagram followers. Once you set up your account you can get important data on: who your followers are, what they do and like, where they are from, who engages with you the most, what are the hashtags they use, and more. They offer a variety of sorting and filtering options for segmenting your Instagram audience. This is the perfect Instagram analytics tool for finding influencers in your industry that you can later reach out to for influencer marketing purposes. SocialRank as well allows you to analyse and evaluate your competitors’ followers and even compare them with yours.

The tool has a free plan and you can also connect your Twitter profile to get valuable insights about your followers.

Crowdfire for Instagram

The last item on the list of Instagram analytics tools that can help you adjust your Instagram marketing strategy is the Crowdfire app. This tool not only is free to use, but it comes with many great features. It helps you identify inactive users and those who have unfollowed you. It can give you suggestions of users that you can follow, based on your following habits and the hashtags you use. Crowdfire as well allows you to easily keep track of how your Instagram updates affect your follower/unfollower flow.

Last but not least, Crowdfire has a feature that you can set up to remind you to upload a photo or a video at a specific time on your Instagram account.


If you are a brand, it is best that you track, measure and act on the results of your social media efforts. There are many free and paid Instagram analytics tools available on the web. Learn how to use and implement the insights that those tools have to offer, and you are on your way to making better decisions in your Instagram marketing strategy.