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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
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    • Crypto Games
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    • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Ethereum Casinos
      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
        • Crypto Loan Sites
        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
        • DeFi Staking Platforms
        • DeFi Swap Exchange
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        • Buy Bitcoin AU
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      • Bitcoin Mining Sites
        • Best Coins to Mine
        • Ethereum Mining
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        • Financial PR Agencies
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        • Web3 Marketing
  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
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      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
    • Buy Stocks
      • Buy Shares UK
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Capital.com Review
      • Copy Trading Platforms
      • Demo Accounts for Stocks
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Brokers IN
      • Best Forex Brokers UAE
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      • Best Stock Brokers ZA
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      • Best Forex Signals
      • Best MT4 Brokers
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
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      • Oil Profit Review
      • Prime Advantage Review
      • Quantum AI Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Automated Trading
      • BitAlpha AI Review
      • Bitcoin 360 Ai Review
      • Bitcoin Blueprint Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
      • Litecoin Mining
      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
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      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • NFT Trading Card Games
      • Sport NFT Drops
      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Shares UK
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers CA
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    Digital & Social⟩Instagram

    9 Brilliant IGTV Content Ideas From Top Brands

    author imageJay Leonard Last updated: 18 June 2019
    Twitter Facebook LinkedIn Flipboard 0

    Instagram TV, or IGTV, was introduced back in June of 2018. About a year later, it’s still largely in the experimental phase for users. This means two important things for social media managers and marketers:

    1. Unlike more established Instagram features, it’s not yet clear what type of content is most effective for brands on IGTV.
    2. There are fewer brands with IGTV channels compared to the number of brands using Stories or posting regularly on their feed.

    IGTV is fertile ground for testing, and because there’s less competition, it’s easier for brands to stand out. This means that IGTV is an ideal platform for small and mid-sized brands to leverage so they can connect with followers and get some extra attention.

    From animation to raw footage to breathtakingly beautiful videos, the possibilities for IGTV are endless. You can really dig in and get creative with your video ideas.

    But where do you start? Does your IGTV content have to be super-produced like television? What if you don’t have the budget for that kind of content?

    As you’ll see, there are plenty of brands out there doing great things with their IGTV content without breaking the bank. In this post, we’re sharing nine of the best IGTV marketing ideas to steal from both big and small brands.

    Here’s What We’ll Cover

    How to Upload IGTV videos from a Computer
    IGTV content ideas to steal from big and small brands

    – Fun & simple IGTV content from Kvell Collective

    – Raw, user-generated IGTV content from Honest Company

    – Educational IGTV videos from Bulletproof

    – Low-key style and relevant IGTV partnerships from Sweetgreen

    – Community story highlights from SoulCycle

    – IGTV how-tos from West Elm

    – Luxury home tours from the Serhant Team

    – Repurposed television commercials from Tiffany & Co.

    – An exploration of your company’s mission or identity from Arc’teryx

    Go deeper with content ideas for IGTV

    First, what is IGTV?

    IGTV is a separate section on the Instagram app where users can choose to create a channel (like on YouTube) and share longer videos than you can on posts or Stories. IGTV content can be up to 10 minutes long for regular business accounts, and up to one hour long for verified accounts.

    You can upload vertical videos or horizontal videos, and according to Instagram, the IGTV dimensions are 9:16 for vertical content and 16:9 for horizontal content. Your videos also must have at least a 720-pixel resolution.

    You can upload most videos directly from your smartphone. However, if your videos are longer than ten minutes (or they’re professionally shot and not stored on your phone), upload them from your computer. Fortunately, it’s easy.

    How to upload IGTV videos from a computer

    1. Go to Instagram.com on your internet browser and log in to your account
    2. Go to your profile and click the IGTV tab
    3. Click the “Upload” button to choose a video from your computer files to upload
    4. When it’s finished uploading, Instagram will prompt you to share a preview of the video to your feed if you want, but otherwise, that’s it!

    IGTV content ideas to steal from big & small brands

    Curious about how IGTV is being put to work? Let’s look at a few different examples to add to your IGTV content ideas bank.

    Fun & simple IGTV content from Kvell Collective

    Kvell Collective is a creative studio and influencer collective that, among other things, creates and sells animated stickers to put on your social media photos and videos.

    IGTV Content Ideas - Meetkvell - Sked Social

    Image source

    They’ve been using IGTV to announce each new line of stickers, and their videos are incredibly fun, yet simple: their animated sticker moving to an upbeat song against a bright, solid-color background.

    This type of content works because it’s genuinely entertaining to watch, plus it’s very on-brand for Kvell. Not to mention, it’s a way to directly advertise their new line of stickers, which is a smart IGTV marketing idea.

    Raw, user-generated IGTV content from Honest Company

    Honest Company is a natural beauty and baby products brand founded by actor Jessica Alba. They’ve created an IGTV series that follows the stories of four women who found out they are unexpectedly – and delightedly – pregnant.

    IGTV Content Ideas - Honest Company - Sked Social

    Image source

    Honest Company cut-together IGTV videos of short content filmed by the women themselves. Most of the content consists of video selfies or videos shot on a smartphone by one of the women’s friends. Then Honest Company has taken the footage and edited them together to create a compelling mini-documentary IGTV series. The series’ raw feeling immediately relates to their customer base of women and mothers seeking real, “honest” products. A clever IGTV marketing idea for accounts wanting to build stronger connections with their audiences.

    Educational IGTV videos from Bulletproof

    Bulletproof is a food, drink and supplements brand for high performance. You might know them by their flagship product, Bulletproof coffee. Many of their customers are people in the biohacking community, which means they care a great deal about the emerging science behind the ingredients and recipes.

    IGTV Content Ideas - Bullet Proof - Sked Social

    Image source

    Bulletproof has launched an IGTV series of educational videos that explain their ingredients and some of the more technical terms used in their products in a colorful and engaging way. Many of their IGTV videos have animation and a narrator, but you could easily apply this concept in a low-budget way by creating well-designed slideshows.

    Low-key style and relevant IGTV partnerships from Sweetgreen

    Fast-casual salad restaurant Sweetgreen has launched a series called MarketWatch, where they film a well-known person in the health food space giving a tour of one of their favorite farmer’s markets.

    IGTV Content Ideas - Sweet Green - Sked Social

    Image source

    The IGTV videos are well-edited but still come off feeling like a video you could have shot with a friend using your smartphone. This is particularly empowering if you’re on the hunt for IGTV content ideas that are easy to create. The series is fun to watch and super relevant to the Sweetgreen ethos of clean and fresh produce, plus educational.

    There’s no need for high-tech gadgets to do a series like this. Plus, your brand gets the added benefit of having your IGTV content shared with your featured guest’s audience.

    Community story highlights from SoulCycle

    SoulCycle is a spin-class fitness giant that doubles as an intimate neighborhood community. They’ve injected their IGTV channel with exactly this spirit. Their video series, “Soul People are the Best People,” features interviews with members about their personal struggles and how SoulCycle helped them overcome it.

    IGTV Content Ideas - Soul Cycle - Sked Social

    Image source

    The professionally produced series feels intimate and honest because of the emotional elements. If your brand is built around an idea of community, highlight some of your customers’ stories and further that mission through IGTV.

    IGTV how-tos from West Elm

    Interior design retail store West Elm has used their IGTV channel to share helpful how-to videos related to your home. For example, they have videos related to caring for your indoor plants and others that show you how to overcome common design challenges.

    IGTV Content Ideas - West Elm - Sked Social

    Image source

    They’ve done a great job of making the IGTV videos succinct, with every moment containing a piece of valuable information. They’ve also optimized their videos for silent viewing by including captions of the narrations.

    If there’s something you think your brand could teach your customers, a video how-to on IGTV can be a powerful educational medium.

    Luxury home tours from the Serhant Team

    The Serhant Team is a real estate firm run by one of the stars of Bravo’s Million Dollar Listing, Ryan Serhant. They use their IGTV channel to showcase professional, full home tours of their listings, headed up by the charismatic Ryan.

    IGTV Content Ideas - Serhant Team - Sked Social

    Image source

    IGTV is perfect for full-length tours, because you actually have the time to showcase everything. Plus, many people already follow a lot of accounts for drool-worthy images of luxury and well-designed spaces, priming them for this type of content.

    You don’t have to be a real estate firm to take advantage of this concept, either. Use IGTV to do tours of your company’s awesome office. Or if you’re in the hospitality, interior design, or construction industry, an interesting IGTV content idea is showcasing tours of your finished projects.

    Repurposed television commercials from Tiffany & Co.

    Iconic jewellery company Tiffany & Co. has been using its IGTV channels to post their amazing television commercials to reach new audiences who may not watch television.

    IGTV Content Ideas - Tiffany - Sked Social

    Image source

    While Instagram posts and Stories are too short-form for this, IGTV is made for full-length, beautiful videos. If your brand has already dished out the money for television commercials, you can re-format them for IGTV content and get double the use.

    An exploration of your company’s mission or identity from Arc’teryx

    Outdoor gear and clothing brand Arc’teryx has created a beautiful video series that digs deeper into who they are as a company, exploring their overarching purpose and what drives the products they create. So far, episodes include a deeper look at the principles behind the design of their products and their material sourcing.

    IGTV Content Ideas - Arcteryx - Sked Social

    Image source

    While their videos are extremely professionally done (and, frankly, jaw-dropping), this concept can still be applied to your brand even if you don’t have a big budget or the manpower to replicate the Arc’teryx style. Use IGTV to tell the story behind your mission or company identity, maybe even via a simple but compelling interview with the founder.

    Go deeper with content ideas for IGTV

    Our biggest takeaway from these IGTV marketing ideas for your brand is to do what suits you. All while enriching your audience’s lives. One of the biggest advantages that IGTV offers brands on Instagram? The opportunity to go deeper and longer with content.

    Before IGTV, Instagram content was shorter. And while that can be helpful for capturing the short attention spans of users, it left little room for concepts that took a little longer to explain in a visual format.

    If you have a brand with a complex product or an exciting backstory, IGTV is an excellent place to stop dumbing-down and start going deeper.

    But even if you don’t fall into those categories, as we’ve seen in the examples above, IGTV finally offers all brands a chance to be creative with slower-paced, story-driven content.

    Curious about using IGTV for your brand?

    Use these content ideas for IGTV to create your own powerful IGTV channel, or share this post with your marketing team for your next IGTV brainstorming session.

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      This article originally appeared on Schedugram and has been republished with permission.
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    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

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