Alan DraperInstagram recently released a cool app in late August. Hyperlapse is designed to capture high-quality time lapse videos in an easy to use format. So how can you start using Hyperlapse to promote your branded content? But before we dwell on that – important to note if you’re going to share your Hyperlapse on Instagram, the time limit needs to be 15 seconds. Sounds cool? Check this video out!
Your audiences are constantly looking out for ways to consume snackable bits of information as they are easier to comprehend. Videos are the rising stars, and you must incorporate it in your marketing plan. With this new app, your brand can adapt and create innovative videos which will entertain and engage your community. Below, we’ll discuss 7 creative ways you can start incorporating these videos on Instagram!
1. Showcase Your Product
You can showcase your product, and in a way which promote ideas of how your users can make use of your products thus in a creative way increasing purchase intent. With this app you can tell your brands story in 15 seconds and convey the right message.
Bud Light’s Hyperlapse video tells a story in 15 seconds and is perfectly timed, during hot summers it is a great way to entice your users and which makes them go grab a budlight and cool themselves down.
2. Promote An Experience
Nothing will get your consumers, more excited than you promoting a positive experience they can gain. Your consumers are more concerned about the sentiment they will feel through your product/service, than the product/service alone itself. So make use of this hyperlapse video and show them the best experience they can achieve, spark an emotion in them.
Like Disney, very innovatively shot their entire theme park and uploaded it on Instagram. So when their followers, see the video they will imagine the good times they will have in the park when they visit. So don’t sell a product, sell an emotion!
3. Showcase Events
You can make use of this hyperlapse app to showcase events, instead of posting a 5 minute long video which your audiences will ultimately get bored and skip halfway. Incorporate the entire event with this high-quality video app, so you can maintain their concentration through-out the video and showcase your event at the same time.
Budweiser, Made in America music festival took place over the Labor Day weekend and they shared a video to show off the festive mood of the audiences during the festival. Hence showcasing the event to their followers, and showing what went down during the show and keeping the buzz going.
Have you started using Instagram tools for your business as well? These are some really awesome tools you should check out.
4. Entertain your audience
You don’t always have to promote your products sometimes you can just entertain your audiences. It is imperative you mix your content bucket well and have a good mix of various posts. Like Mountain Dew, is testing this new feature and experimenting how they can entertain and engage their audiences.
5. Teaser of Your Product Launch
Product launches are a great way to pique your audience’s interest; you can make use of this new hyperlapse feature to provide a sneak peak of what’s in store for your users thus creating excitement and buzz.
Footlocker makes use of this app to showcase a sneak peak of the product. The video is creating more excitement, in comparison to plain countdown images. Hence while providing a teaser for your products, make use of these videos and create excitement for your audiences.
6. Showcase New Products
You can introduce your new products to your followers and show them what to expect when they are next making a purchase at your particular store. Tacobell with this innovative video is staking up all their sauces and the new flavor as well which they have launched.
7. Product Tour
You can provide a complete product tour to your audiences; this gives them a feel that they are seeing it in person. With making use of the time lapse videos it shows of the entire product tour in 15 seconds or less.
Mercedes-Benz USA instead of using still images, they have made use of these simple and effective videos to show a quick look around of the interiors of the car. And thus exciting their consumers and they will be on a stake out for more such informative videos.
This is by no means an exhaustive list; there are tons of other ideas of how to incorporate Hyperlapse in your marketing strategy. Make use of the Instagram search with the hashtag #Hyperlapse to see how other brands are leveraging this cool app. Isn’t this a nice way to showcase branded content in a more compelling, inspiring format which engages your audiences and spreads your messages across more effectively and easily.
Have you started using Hyperlapse yet? Or come across any other business using Hyperlapse? Do share your insights with us in the comments section below.
This article was written for Business 2 Community by Alan Draper.
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