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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Instagram

    5 Ideas for Influencer Marketing on Instagram

    author imageKane Pepi Last updated: 30 November 2018
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    Influencer partnerships and video are two of the most powerful strategies for growing your business on Instagram. With 33% of millennials and 40% of Gen Z social media users spending more time watching video than anything else, video is the best way to get your users’ attention. Adding influencers to your Instagram strategy can boost revenue and increase post engagement for less than the cost of traditional advertising. In fact, ads featuring influencers bring in an average of $6.85 for every one dollar spent, which is a return of over 500%!

    It’s a no-brainer. Video + influencers = more engagement and more conversions for your brand, for less cash.

    But you still have to invest in a solid influencer video marketing strategy. Here are some ideas for getting started with influencers and video on Instagram.

    Do a Demo

    You’re probably used to doing product demos yourself. After all, you know your product best and can show off all its amazing features. But relinquishing control of demos to an influencer can be more rewarding – and more entertaining.

    An influencer will be more spontaneous and honest when they try out your product, and their followers will trust their advice. Take a page out of FitFones‘ book by bringing in an excited social media influencer to demo your product in the real world.

    View this post on Instagram

    Attention anyone who has ever had headphones fall out of their ears while working out‼️ … You have to try out @FitFones! FitFones are bluetooth wireless headphones , encompassed in a comfortable, light-weight headband! No more worrying about your headphones falling out and ruining your workout. These are amazing!! They are also waterproof and sweat resistant … Try em out! You can use code BRIA10 to save 10% ➡️www.getfitfones.com #sponsored . . . . #Fitfones #bluetoothheadphones #headphones #fit #fitness #fitfam #crossfit #health #motivation #GirlsWhoLift #GymLife #Workout #gym #TrainHard #goals #train #headband #running #rungear #fitnessmotivation #burpees

    A post shared by BRIA LEE (@_brialee) on Oct 8, 2018 at 3:18pm PDT

    FitFones could have easily produced a video ad of the same quality or better. But having Bria Lee film herself doing her favorite activities gives customers an idea of how FitFones’ headphones actually perform when things get real. They can see the product in action, not in a controlled studio. Bria’s demo is far more useful to someone who is considering purchasing them.

    Since the influencer is not an employee of your company, their opinions are trustworthy to their audience – and yours. This trust is more valuable than any high-production video ad.

    Partner with Fans of Your Product

    When seeking out influencers to work with, try looking close to home. Your current followers may be the best brand ambassadors, especially if you’re just starting out with influencer marketing on Instagram.

    Fabletics has a strong presence on Instagram, posting content nearly every day, including standard posts, Stories, and ads. The brand account has nearly 1 million followers. Yet, their brand ambassadors are not all celebrities like founder Kate Hudson.

    Kara Leila Reis, aka @sunsmilestyle, is a Fabletics brand ambassador and thrilled about it. As she says in her post, she’s “pinching herself.”

    View this post on Instagram

    What was waiting for me at the top? A) A slice of pizza B) A bag of flamin hot Cheetos C) A venti pumpkin spiced latte D) A high five from my photographer ———————————— Take your best guess! Side note – I am still pinching myself over being a #brandambassador for @fabletics #ad #sponsored #influencer

    A post shared by Kara Leila Reis (@sunsmilestyle) on Oct 8, 2018 at 11:58am PDT

    While you may be tempted to maximize the exposure you’ll get from an influencer partnership, don’t pair up with an influencer just because of their follower count. True fans will be more enthusiastic in their endorsements when they post about your products.

    Plus, the less “professional” influencers will resonate with the non-celebrity customers you’re trying to attract. Someone who has a day job, for instance, might be more relatable than someone who creates social media content for a living. Their lifestyle can be inspirational but also accessible.

    Think of influencers as business partners, not one-off transactions. Make sure you’re investing in meaningful partnerships with people who love your products and will represent your brand well.

    Show the Human Side of Your Brand

    Influencers are people, too, but in the semi-anonymous world of social media, it’s easy to forget. Your brand faces the same issue. Your company is more than just the products you make and the website you have. It is made up of people.

    In a video, you can bridge the gap between what the viewer thinks they know about you and what’s actually true.

    Pantene demonstrated this with an Instagram video series. The company invited influencers with over 9 million followers, such as fashion blogger Chiara Ferragni (@chiaraferragni), to read mean social media comments on-camera:

    View this post on Instagram

    When I opened TheBlondeSalad.com or my Instagram profile, I could have never imagined how exposed my life could become. I have always loved sharing with you guys my journey, my daily life and experiences. Yet I am also very exposed to hurtful comments and most of the times it’s hard to defend myself as it’s one against many. With this video that I made with @capellipantene pantene I want to share the message that no one should let strangers define who you are based on how your hair looks or even how you say "capelli”. #StopHairshaming and body shaming and start using this platform to spread love and inspire people around you, you’ll feel better, I promise Let me know if you liked this video and your thoughts ❤ #sponsoredByPantene #Pantene

    A post shared by Chiara Ferragni (@chiaraferragni) on Oct 14, 2018 at 7:54am PDT

    This tongue-in-cheek approach is humorous and shareable – if not totally relatable. After all, not everyone gets thousands of comments on Instagram daily. But by peeling back the curtain, the influencers were able to expose the less-glamorous side of fame.

    Pantene’s campaign sent a message that you can’t judge a book by its cover. You too can create a human-centric brand message. Getting influencers to open up on camera about issues they care about will start conversations beyond just the products they’re promoting.

    Partner with Two Influencers at Once

    One way to get the most out of your Instagram influencer partnership is to double up! Finding two influencers with unique followings and messages will maximize the number of people who see your videos.

    During the Winter Olympics, Toyota created a video campaign with Instagram sensation Loki the Wolfdog and Paralympian Oksana Masters:

    View this post on Instagram

    Behind each of our partnerships, there are incredible people we love. Toyota is no exception. They’ve continued to believe in our journey and have sparked so many great fires in our heart. Not too long ago, they introduced us to @oksanamasters. She is a three-time Paralympian and a complete inspiration in every way. Filming this video was one of the best experiences, and we hope you all can feel that when you watch it. Please show @oksanamasters all the love and support you’ve got as she heads into the Olympic season! @toyotausa #sponsored

    A post shared by Loki the Wolfdog (@loki) on Feb 6, 2018 at 6:05pm PST

    The two influencers have complementary, if not overlapping, audiences. Both are enthusiastic about snow sports and adventure and promote a message about going after your dreams. The timely, feel-good video brings together various interests while showcasing Toyota’s values. It gives Toyota more intimate access to each influencer’s followers, making the brand more influential in the process.

    Collaborating with more than one influencer is not just a good idea from an exposure standpoint. It also does wonders for creativity. When you bring two creators together, they can spark new ideas that might not have been possible without the partnership.

    Use Influencers to Inspire UGC

    Hashtags are a wonderful tool for building community on Instagram. Influencers can speed up the process by promoting your Instagram hashtags in their Stories and posts.

    Sweetgreen launched a new salad in collaboration with chef Dan Barber and Row 7 Seed Company. To promote the new menu item, they created a hashtag, #sgxrow7. The company and creators kickstarted the campaign with a series of videos:

    View this post on Instagram

    Oh hi, Koginut Squash bowl, starring a brand new squash bred for flavor and nutrition for @row7seeds by co-founders @chefdanbarber and @mazlabseeds. Paired with lemon-dill fennel, pears, basil, local goat cheese, raw walnuts, toasted almonds, toasted buckwheat, organic wild rice, organic spinach, lemon squeeze, and balsamic vinaigrette, find (and enjoy) it in every sweetgreen today. #sgxrow7

    A post shared by sweetgreen (@sweetgreen) on Nov 1, 2018 at 6:16am PDT

    Almost immediately after launch, foodie influencers caught onto the trend, using the official hashtag along with a more playful one, #squashgoals.

    influencer-marketing-instagram-sweetgreen

    Influencer marketing is perfect for creating buzz on Instagram. Influencers are trendsetters more than brands are, so let them take your branded hashtag and run with it. This will create a domino effect, encouraging other followers to check out your product and post about it.

    Getting Started with Influencer Marketing on Instagram

    Instagram is a huge community of creative people, and partnering with influencers will take your video marketing to the next level. Luckily, it’s easy to get started with your influencer marketing strategy.

    As we mentioned above, start by reaching out to some of your existing followers and fans of your brand. They don’t need to have huge audiences — around 1K followers is a great place to start. People will likely respond to your direct messages on Instagram.

    Once you’ve secured a few brand ambassadors, you can launch a low-key campaign, offering a supply of product samples in exchange for a post or mention in their Stories. You can even make it easy for them by sharing a video template that they can use to create content.

    From there, you can experiment with content ideas and post types, such as video carousels or promoted (paid) posts. After you’ve found a formula that works, reach out to higher-volume influencers you admire and create more formal partnerships with designated budgets and project specs. This way you can ensure steady growth of your influencer marketing program.

    By working with individual creators, you’re tapping into your customers’ styles and tastes, making an effort to make things they like, and discussing topics that interest them. This will lead to deeper investment and engagement with your products and help you grow your customer relationships over time.

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      This article originally appeared on Shakr Video Marketing Blog and has been republished with permission.
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    Author: Kane Pepi

    <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


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