In 2017, Webdam noted that visual social media platforms were growing faster than text-based ones. According to the stats, there are currently over 1 billion Instagram accounts active every single month, with 80 percent of those accounts following at least 1 business. Furthermore, 60 percent of people report discovering new products on Instagram. As a business owner, you absolutely should be on Instagram. In this blog post, you will learn five ways to establish a consistent brand presence on Instagram as well as sixteen killer Instagram hacks and features.

‘6 Killer Instagram Hacks and Features for the Entrepreneur’ There are currently over 1 billion Instagram accounts active every single month, with 80 percent of those accounts following at least 1 business. Furthermore, 60 percent of people report discovering new products on Instagram. As a business owner, you should be on Instagram. Here, you will learn five ways to establish a consistent brand presence on Instagram as well as sixteen killer hacks and features:

5 ways to establish a consistent brand presence on Instagram

Margot da Cunha says that it is important to ensure your posts are consistent with your brand image and urges you to follow these tips for a consistently impressive Instagram feed.

1. Keep backgrounds and lighting consistent

The first step is ensuring the photos and videos you take are visually consistent. Light backgrounds typically work well and if you are using natural light, you want to ensure you are taking your photos outside or close to a window. Do not use direct sunlight as the glare will likely be too harsh.

2. Stick to the same filter(s)

Going along with the first point, using the same filters will ensure your images appear cohesive. Figure out what filters work best on the look you are going for, and even play around with your own editing capabilities.

3. Use a consistent list of hashtags

Not only will it save you time, but if your hashtag list is well-researched, you will also be able to reach the right audience every time you post. Keep a list of your most used hashtags as a note on your phone and/or computer so you can easily copy and paste it into each photo you post. It does not hurt to add a few unique ones from time to time, but keeping hashtags consistent will make your life easier and help your feed get in front of key people as often as possible.

4. Keep a consistent posting schedule

Posting on a consistent schedule is extremely important to maintaining your audience’s expectations and keeping them interested. If you post once a day for a week and then do not post again for a month, your followers may be less likely to see your post. In fact, they may no longer be following when you finally decide to post again. You may decide to look into third-party social media management tools to help with this.

5. Keep copy and content “on brand”

It is important to ensure your copy and content is always aligned with your brand voice. The copy accompanying your Instagram posts or ads should not be overlooked. It needs to always be written with your core audience in mind and provide context to the image. Putting yourself in the shoes of your followers will help ensure you are delivering the most relevant, consistent, and engaging posts possible.

16 hidden Instagram hacks and features the entrepreneur should know about

Braden Becker has recently listed sixteen hidden Instagram hacks and features that I feel you should know if you are an entrepreneur using Instagram for your business. Here they are:

1. Instagram hacks: Get notifications when your favorite people post

Never want to miss an Instagram post from your favorite influencers again? You can choose to get a notification every time a specific user posts a new photo. All you have to do is turn on notifications for each user individually. Obviously, you can also ask your followers to turn on your notifications.

To turn on these notifications, visit a user’s profile, click the three dots in the upper right-hand corner of the post, and choose “Turn on Post Notifications” from the menu that appears. Want to turn post notifications off? Just follow the same steps. It’s important to note that you must enable notifications from the Instagram app in your phone’s settings.

2. Instagram hacks: Add special fonts to your bio

This Instagram bio hack can truly make your profile stand out. You can already add emojis to the bio beneath your profile photo but your keyboard limits your creativity right there. Using a couple of basic third-party websites, you can copy over some more special fonts not often found in the Instagram community. If you are on your phone, use a website like LingoJam. If you are editing your Instagram profile on your laptop or desktop, Font Space has a library of fonts you can download and copy into your bio in seconds.

3. Instagram hacks: See all the posts you have liked

Ever wanted to see the posts you have liked, all in one place? All you have to do is go to your own profile and click the “Options” button and then click “Posts You’ve Liked.” To un-like any of the posts you have liked, simply go to the post and deselect the “heart” icon below it. The user will not be notified of this.

4. Instagram hacks: Add and manage multiple accounts from the same device

You can add and manage several accounts. From your profile, tap the gear icon or the three dots on an Android device and select “Options.” Scroll to the very bottom and tap “Add Account.” Then, add your other account by username and password. To toggle between both profiles, hold down your profile picture in the navigation bar to view all connected accounts. You can also switch to a different account through the Options page.

5. Instagram hacks: Schedule posts in advance

Instagram being a mobile app, you are probably in a routine of taking photos and posting them to your Instagram account on the fly. However, you can also pre-post them from your computer for a set day and time in the future with the help of a social media scheduling tool.

6. Instagram hacks: Use ‘type mode’ to enhance your Instagram Stories

Instagram Stories is a feature of Instagram that allows you to post photos that show up separately from your profile and only last 24 hours. It is a great function for helping like-minded users discover your profile on Instagram’s homepage. Stories have become quite creative and it takes more than a pretty filter to stand out to your audience. Enter “type mode,” which gives you the power to caption Stories that need extra context to resonate with someone. The “A” icon will open Type Mode, where you have five fonts to choose from: Modern, Neon, Typewriter, Strong, and Classic.

7. Instagram hacks: Create Stories Highlights to show Stories for longer than a day

Posts to your Story only stick around for 24 hours but sometimes, you have a story that deserves more daylight to be told. That is where Stories Highlights comes in. This Instagram feature allows you to save Stories together in the same space on your profile page.

8. Instagram hacks: See the posts your friends recently liked or commented on

When you are looking to discover new people to follow on Instagram, there is nothing like asking your friends. There is a quick way to do that: view the recent liking and commenting activity of the people you follow. See what your competition is doing and then do it better. Click the heart icon at the bottom of the home screen. The first thing that appears is a list of likes and comments on your photos. Choose the tab near the top that says “Following” and you can see the activity of users you follow.

9. Instagram hacks: Hide, delete or disable comments on your posts

Your Instagram is your domain and it is easy to control who says what on your content. This is especially important if you manage a business account. One thing you can do is filter comments by keyword. In the Instagram mobile app, navigate to “Options” and select “Comments.” From here, you can toggle on “Hide Inappropriate Comments” and even enter specific keywords you would like the app to police within each comment.

Another thing you can do is delete comments. I sometimes do this when other businesses are advertising their products or services under my posts. Tap the speech bubble icon below the comment you would like to delete and swipe lightly to the left over this text. Select the garbage can icon that appears to delete this post. You can also do this to your own comments.

Finally, you can disable comments entirely. To clarify, you cannot turn off comments across your entire profile; you can only disable them for individual posts. To do so, start posting an image on which you would like nobody to comment. When you reach the page to add a caption, tags, and location, tap “Advanced Settings” at the very bottom. This will open a screen where you can easily switch on an option labeled “Turn Off Commenting.”

10. Instagram hacks: Reorder filters and hide the ones you do not use

Chances are that you have a few favorite go-to filters and others you never touch. To make editing photos easier, you can reorder the filters in your editing window and hide the ones you never use. To reorder or hide filters, add a new post and begin editing it. When you get to the filters page, scroll to the very far right of your filters options and click “Manage.” To reorder filters, hold your finger down on the three grey lines on the far right of the filter you would like to move and drag it to reorder. To hide them, deselect the checkmark to the right.

11. Instagram hacks: Use Instagram as a photo editor (without having to post anything)

Perhaps you love Instagram’s filters and editing capabilities but are not quite ready to post the photo to your account. To use Instagram as a photo editor without posting anything, all you need to do is publish a picture while your phone is in airplane mode. First, be sure you have “Save Original Photo” turned on in your Instagram settings. Then, turn on airplane mode. Next, follow the normal steps to post a photo to Instagram. An error message will appear saying the upload failed, but you will be able to find the edited image in your phone’s photo gallery.

12. Instagram hacks: Insert line breaks into your bio and captions

When you write a caption or bio on Instagram, the keyboard does not give you an option to press “Enter” or “Return.” So how do you put line breaks in there? All you have to do is press the “123” key in the bottom left-hand corner of the keyboard and the “Return” key will appear on the bottom right.

13. Instagram hacks: Hide photos you have been tagged in

When someone tags you in a photo or video on Instagram, it is automatically added to your profile under “Photos of You” unless you opt to add tagged photos manually. To see the posts in which you have been tagged, go to your own profile and click the person icon below your bio. Then, to hide those posts from other users, click the three dots in the top right of your screen and choose “Hide Photos.” This will not remove the posts from Instagram but it will remove them from your profile.

14. Instagram hacks: Adjust your settings to approve tagged photos before they show up in your profile

You can also change your Instagram settings to enable manually selecting which photos you are tagged in that show up on your profile. To add tags manually, follow the same steps above to get to the photos in which you have been tagged and click the three dots in the top right of your screen. Tap “Tagging Options” and select “Add Manually.” To manually add a tagged photo to your profile, tap the photo you were tagged in, then tap your username, and select “Show on My Profile.” If you prefer it not to be visible, choose “Hide from My Profile” instead.

15. Instagram hacks: Drive traffic to an external website

One of the biggest frustrations people have with marketing on Instagram is that clickable URLs are not allowed anywhere except the single “website” box in your bio. One sneaky way to get people to visit your Instagram profile, which is where that one clickable URL is allowed, is to use your photo captions to encourage people to visit your profile for a link. Then, update that URL frequently to point to your latest blog content, YouTube video, product, or offer. In addition, if you have a verified Instagram account, you can also add links to your Story. Right now, that feature is still being tested.

16. Instagram hacks: Send photos privately to your friends

Posting photos with all of your followers is not the only way to share content on Instagram. You can also share them with individual or multiple users. You can either send a new photo to friends or send a photo that you or someone else has already posted.

To send a new photo privately, upload a photo and begin editing it. When you get to the “Share” page, tap the top where it automatically says “New Post,” but when prompted, select “Direct Message.” From there, you can pick and choose whom you’d like to send the photo to.

To send an existing photo privately, start by opening the post you want to share — it can be your own or someone else’s, as long as the latter has a public account. Next, click the paper-airplane-like icon below the post, then select who you want to receive it when the “Send to” box appears.