For small business and marketers, trying to get noticed in a sea of online marketing content can be a challenge. Video can help you stand out in social media feeds, but your video content needs to be on the right platforms to maximize the return on your investment. To help businesses share their content in the right place, Animoto dove into their recent survey of 1000 consumers and 500 marketers.

According to their social platform insights, YouTube and Facebook Stories are the standout platforms for both consumers and marketers. More and more, marketers are relying on YouTube and Facebook Stories to elevate their brand, reach new customers, and drive results.

For consumers, YouTube is the #1 platform for discovering new brands and exploring new products and services. Facebook Stories, although comparatively new, is ranked one of the top 3 social platforms where consumers watch videos from brands.

And marketers are responding to this growth by regularly investing in both platforms.

Here are some key stats from the study:

  • 73% of marketers uploaded 2 or more marketing videos to YouTube in the last month.
  • 67% of marketers post videos on Facebook Stories at least once a week.
  • 59% of marketers surveyed have run video ads on YouTube in the last 12 months.
  • 72% of marketers post branded content to Facebook Stories once a week or more.

With this rapid growth, it’s no surprise that businesses are leveraging the power of video on both platforms. Luckily, there are key ways your brand can stay ahead of the curve.

To get the most out of your social media efforts, make sure to tailor your branded content to the specific platform on which you share. For Facebook Stories, try sharing vertical videos that are 15 seconds or shorter. On YouTube, experiment with long-form educational content in landscape format.

For a detailed look at where brands are sharing and more tips on how your business can stand out, check out the infographic below.