How to Write a Killer Customer Case Study

When I think of hardworking B2B marketing collateral, customer case studies near the top the list. That’s because they can appear anywhere in the sales cycle, from the first contact to the close of the deal.

More specifically:

• They help position companies from their competitors.
• They showcase a solution’s unique features and capabilities.
• They’re also concise, reusable, and highly sharable, provide social proof and can boost SEO.

No other marketing document works this hard. Yet, many B2B marketers lose opportunities and leave money on the table by crafting documents that miss the mark.

If you’re thinking about spotlighting your happy customers with case studies, here are some guidelines to stay on track and avoid common mistakes.