Twitter Facebook LinkedIn Flipboard 0 When I think of hardworking B2B marketing collateral, customer case studies near the top the list. That’s because they can appear anywhere in the sales cycle, from the first contact to the close of the deal. More specifically: They help position companies from their competitors. They showcase a solution’s unique features and capabilities. They’re also concise, reusable, and highly sharable, provide social proof and can boost SEO. No other marketing document works this hard. Yet, many B2B marketers lose opportunities and leave money on the table by crafting documents that miss the mark. If you’re thinking about spotlighting your happy customers with case studies, here are some guidelines to stay on track and avoid common mistakes. Source: WordCentral Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?