Here we are. Businesses are evolving and customers are expecting more from retailers in terms of customer service and quality product delivery that meet their expectation. In short, customers expect to get value for their money and part of that expectation being able to purchase exactly what they are looking for. That is where Augmented Reality (AR) comes in.
According to InvespCRO, Augmented Reality in E-commerce enables customers to preview and experience products and services in their normal lives before making a purchase. It is a form of virtual Reality that allows customers to test services and products in real time before committing a dime in the form of purchase. This simply involves combining the image of a computer generated image with that of the real world to provide expanded reality. Thus, the risk of picking the wrong product the first time is greatly reduced.
So why is AR going to be an important component of any business in 2020? Well, for any company to have an edge over its competition, it must provide world-class brand and product engagement with its customers and AR can form a key element of this engagement. According to Goldman Sachs report, the AR market will surpass the $100 billion mark globally by the year 2025 owing to its impact and potential in business like tourism, retail, healthcare and travel, among others. This is by no means a mean achievement. Here are 5 reasons why you should seriously think of incorporating AR in your business if you have not done so yet.
- Shoppers want it so bad
What makes more business sense than giving the customers what they want? Customer is king, right? Statistics is showing us that 61% of customers prefer to make purchases in stores that offer Augmented Reality while another 63% believe that Augmented Realty will improve their shopping experience.
- AR improves Sales
Giving customers a chance to try your services and products in real-time before purchasing will help your business to improve sales as this improves customer satisfaction and connectedness to your brand. Once you allow buyers to scrutinize the suitability or quality of your products before buying, it increases your credibility and improves customer satisfaction. This translates to more sales and referrals. For instance, if you introduce AR elements to your car selling business, potential customers can make virtual tours of the car they’d like to purchase in order to avoid costly mistakes in case they pick the wrong car.
- Personalized customer experience
AR improves personalized customers. Some significant elements in AR includes the ability of the systems to pick up your preferences and offer products or services that fit your needs. This helps users to feel like they are purchasing a product that was specially made for them. For instance, 77% of customers prefer AR because it helps them to pick differences in style and color.
- AR improves social and collaborative environment
Virtual Reality has become important in the way we share content online. This is no different from AR. If a customer experiences an AR that they love, they would easily recommend it to a friend or colleague.
Overall, AR will improve your sales and increase your brand visibility because more customers are gravitating towards business that incorporate AR in their marketing. In few years, we will all be wondering how we ever lived without AR in the first place.