Explainer videos are very critical. Marketers are placing a great premium on explainer videos because it allows brands to deliver important and critical information in a very little time. For marketers, this is a tremendous asset. For starters, videos result in upsurge of user engagement compared to other content forms. According to GO-Gulf, 83% of business owners say explainer videos are effective when placed in the homepage.

The Importance of Explainer Videos - Statistics and Trends

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According to Dan Patterson, videos are critical because human beings are visual in nature. If a picture is worth a thousand words, then videos are worth a million words. In fact, explainer videos help users to contextualize words and explain even complex scenarios within a short time. In other words, explainer videos are short, informative and entertaining videos that explain a service, product, a company or a concept. They last between a few seconds and a couple of minutes.

According to another research by WyZowl, 93% of businesses that use Explainer videos say that explainer videos have increased user understanding of their products, services or company. As a result, 36% of these business report receiving less support queries.

Explainer videos help increase conversion rates

Wirebuzz report that explainer videos can boost conversion rates by 20%. The cardinal rule of online marketing is that if you fail to grab your visitors by the eyeballs, you will hardly ever have a second chance to impress them again. As a matter of fact, you need a clear and compelling message alongside a clear heading to grab the attention of your visitors. Having a product video with a compelling headline will help you to grab your visitor’s attention. It is important to note that nowadays people don’t read as much as they used to. So having a compelling explainer video helps a great deal.

Explainer videos can help you rank better in Google

Statistically speaking, websites with explainer videos do better in Google search results than websites with stale content. Publishing blocks of plain text content and images won’t do in the modern online battle of wits. Many website visitors would want to find content that they will quickly view and understand without spending a lot of time. Very few people have the patience or time to read blocks and paragraphs of plain text. As a matter of fact, the average person needs less than 1 minute to make a buying decision. It goes without saying that websites with explainer videos have the potential to go viral especially if you share your videos in other social sites such as YouTube, Vimeo and Facebook. The added bonus to sharing your explainer videos in these sites is that people are more likely to watch and share these videos using their smartphones.