Pinterest is a referral powerhouse that brands can’t — and shouldn’t — ignore! There are more than 28M registered users on Pinterest, and 43% of them prefer associating with retailers and brands on Pinterest, versus just 24% who chose Facebook.

People on Pinterest spend a lot of money, too! On average, purchases driven through Pinterest are $168.83 per checkout — nearly double that of Facebook and Twitter.

We wanted to learn a little more about the Pinterest influencers who help drive this lucrative traffic. Check out our infographic on these top pinners, which details their demographics and habits around pinning and purchasing. It’s a truly powerful group!

For more fun and powerful Pinterest facts, click here.

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