A 2012 Nielsen report showed that nearly two-thirds of consumers say they prefer to buy from companies that have implemented programs that give back to society. The holiday shopping season is shifting into full gear, and with the roaring success of companies like Toms and Warby Parker, it’s no surprise that other companies are following suit and defining themselves around an ethos of giving back to society. Millennials, and families with Millennials, are starting to think twice about what companies deserve their time and money. We’re seeing a boom in people producing products whose intent is to also aim at a bigger picture — helping people around the world.
Our society is defined around our need to consume everything around us. Even if we don’t need a specific product, we buy it because marketing behemoths have convinced us that our lives wouldn’t be the same without it. So we might as well buy products that support worthy causes, or look to have less impact on the environment.
The Mighty Wallet is made from a single, folded-sheet of Tyvek, which is a strong micro fiber material known to be tear and water resistant, super strong and incredibly long lasting.
WeWOOD are watches created from wood, that creates a timepiece as natural as your wrist. They partner with American Forests to plant one tree for every WeWOOD watch purchased.
Wakami (bracelet) works with artists from disconnected rural Guatemalan communities and helps generate a sustainable income for them.
These are just a few of the socially conscious consumers featured in the graphic, so if you consider personal shopping as an opportunity to do charity work, then look to support others with like-minded ideals.
Click here for full-sized view of the graphic from Roozt.
Read more: How Do You Define a Social Consumer?