What is a ‘Small Business Superfan,’ and How Do We Spot Them?

The ideas of “Buying Local” and supporting small business are gaining more steam than it ever has in recent memory. Of course, with every movement comes that movement’s particular extremists. In the following visual piece by the folks at Intuit, we now are privy to the telltale signs of a small business “superfan.”

Are they touting a reusable bag to show concern about the environment? Yes. Do they wear city-specific goods to show pride in keeping the community unique? Probably. Are they always ahead of the game on new mom-and-pop restaurant openings? Here’s a full breakdown of what to look for when scouting Small Business Superfans:

Infographic by Intuit