As most digital marketing aficionado would say: “Content marketing is the future of marketing”. Indeed, this strategy has become an essential component of most marketing plans, particularly for small and medium-sized businesses. The reason why content marketing is so popular among SMBs is that it is cost-effective, and it works. In fact, statistics from Content Marketing Institute states that small businesses with blogs get 126% more lead growth than small businesses without.

All told, since most content lives in an ever-evolving environment, i.e. the Internet, we can say that there is still a lot to see in content marketing landscape as years go by. As such, it is imperative for any businesses leveraging this strategy to keep up with the trends and issues impacting the content marketing to stay competitive and relevant for the long haul.

Make your contents hit this year and make sure that your strategy is in line with the ongoing developments in the industry. Below are the key takeaways from the infographic below that you should consider if you want to make the most out of your content marketing efforts in 2018:

  1. Transparency in using influencer marketing.
  2. Changing content formats equals changing marketing duties.
  3. The rise of live video.
  4. Addressing content saturation through strategic distribution.
  5. Fresh, original content is in.
  6. Internet of Things (IoT) enabling off-screen content.
  7. More mobile-friendly content.

With these trends, it is certain that content marketing will continue to be one of the most effective ways for companies to promote themselves and increase traffic for the foreseeable future. If you are planning to up your content marketing game this year, check this infographic from Digital Marketing Philippines, which details the top trends that will drive the content marketing in 2018 and forward.

Content Marketing Trends in 2018

Embedded from Digital Marketing Philippines (original image source)