While the idea of Big Data has been around for years, the conceptualizing of the concept has more recently floated to the forefront of both consumers and enterprises.

InfoSys has put together a visual that helps understand the flow of high volumes of data and the importance of being able to find relevant relationships in order to make better decisions, faster. While we have a grasp on what ‘Big Data’ is, it’s also fair to acknowledge the significant amount of Dark Data in existence in any given stream of information.

Dark Data is comprised of large amounts of existing, yet underutilized data that businesesses may be unaware of, which could end up having tremendous value to a company.

Here’s a high-concept look at Big Data: