Jay LeonardTwitter and Facebook might catch a lot of flak for giving people the opportunity to post about their cats and their breakfast and their current outfits, but recent events have once again shown that social media is more than just a parking lot for trivial updates. When crucial, even life-saving information needs to be broadcast, social media is quite possibly the single most effective medium for getting the word out quickly.
Think about it: the go-to route for breaking news in emergency has long been the Emergency Broadcast System (cue the loud beeps and the scratchy test signals). But in this era, people aren’t glued to the main over-the-air TV networks at home or conventional radio in the car. Yet so many people always have their mobile devices handy and on-alert. The sheer volume of users makes social media an extremely powerful emergency broadcast tool (over 2.5 billion users every month between YouTube, Facebook, and Twitter alone).
Image source: www.emergency-management-degree.org
This article was written for Business 2 Community by Jay Leonard.
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Social media is #1 crisis management medium these days.
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