With over a billion users spread across all of the major social networks, it would be ridiculous for any legitimate brand or company to not use them for lead generation — especially with Facebook and Twitter!

Among all the social networks available, Facebook stands out as the most influential and has shown to generate the highest engagement with users. Besides their platform, they provide a self-serve advertising system for those willing to give it a shot. With advanced demographic targeting, you can place your ad campaigns directly in front of your audience, ensuring you never waste money on untargeted ads again!

The Importance of Growing Your Social Following

In addition to using all of the major social networks for generating leads for your own site, running viral contests and promoting third party ad campaigns, you should also be focusing your efforts on growing your own social following as well.

Using Social Media to Protect Your Brand

This works really well on Twitter and Facebook. A great way to increase your Twitter followers is by following other accounts and hoping they follow you back. However, the effectiveness of this method can vary based on how you do it. You can find a detailed explanation of this process in this post from Blogging.org, which guides you through each step with screenshots.

One of the most important things to remember with social media is that it’s all a numbers game. If you can add just 10 new social followers to your account per day, that’s an extra 300 followers per month and over 3,500 per year! Now think about if you were to add 100+ new followers per day!

Using Social Media for Lead Generation

Let’s take a look at some of the great social marketing methods out there, along with some killer stats to blow your mind. If you don’t want to jump into a social media marketing campaign after reading this post, there must not be a marketing bone in your body!

  • 77% of B2C marketers say they have acquired a customer through Facebook
  • The number of marketers who say Facebook is “critical” or “important” has increased 83% in just two years
  • 34% of marketers have generated leads using Twitter, 20% have closed deals
  • LinkedIn is 277% more effective at generating leads than Facebook or Twitter
  • 77% of buyers say they are more likely to buy from a company whos CEO uses social media. 

Infographic provided by Wishpond.