With over one billion people on Facebook, your small business can reach a larger audience than ever before, but are you doing all the right things to draw people to your page? Intuit offers a helpful guide for small business owners from setup to content to tricks and tips for engaging your Facebook community in the infographic below. Use these tips to transform your Facebook fans into brand advocates.

If your company already has a Facebook page, make sure your about section is quick, concise, and compelling, choose a vanity URL, and pick a photo or logo that people can identify with your company. Once your page is set up, start producing content that will engage users and attract more people to your page. Be sure to stay short, be visual, and get optimized with analytics. Mix things up with contests, polls, questions, quality photos, videos, and special offers. See more Facebook facelift tricks below.