Twitter Facebook LinkedIn Flipboard 0 Envigo recently concluded a survey on SEO trends in 2017. The survey got 100+ responses from digital marketers from brand and agency backgrounds. Their responses give good insight into their expectations from SEO and Google natural search and how it is expected to evolve over the next 12 months. The research was designed as a questionnaire with 11 multiple choice questions. The responses have been summarized and their highlights are being shown below. Key findings of the SEO survey 54% believe that Voice Search trend will impact Google search results 53% stated that Content is a major constituent of an SEO project 83% are of the view that the main objective of an SEO project is to increase organic visits 51% agreed that submissions into local and industry directories is the most common tactic being used to generate inbound links 62% stated that they used an active strategy for relevant sources of free traffic, apart from search engines 52% respondents admitted to using an in-house team for SEO Change in Importance of SEO Factors There are well over 100+ factors that influence Google, and this was before rank brain. We asked the respondents about 12 such factors. SEO factors expected to increase in importance: Mobile friendliness Usability Site speed Structured data SEO factors expected to remain unchanged in importance: Number of external links Inbound anchor text Inbound domain authority SEO factors expected to decrease in importance: Onpage keyword density Important takeways Some of the key takeaways are below: Barriers to SEO Growth: Creativity 40% of participants find creativity to be the main barrier to SEO growth. Most important new tactic High quality content is the area indicated by 53% of the respondents as the most important SEO tactic in use today. Broadbase link generation techniques 85% respondents were using more than 1 kind of link generation technique, while 65% were using 4 or more types. Agency versus In-house for SEO skills 50% respondents recommended a mix of agency and in-house skills. The original infographic is published here. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Connor Brooke.Learn how to publish your content on B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022