Have you ever wondered why digital marketers call content “king”? It all boils down to the fact that content is your primary link to your targeted audience – and is the primary driver that will convert them into customers.
Content marketing is not all about dominating organic search. It entails getting your message across to the right audience using the right tools and channels that deliver results. Market growth is very promising, moving at speeds of 12.4% CAGR each year. At this rate, it can eventually reach figures of up to 32.4 billion dollars by the year 2018.
But the market is constantly changing ang getting your content across to your audience keeps getting more difficult and complex. New technologies and tools are constantly emerging and it takes some effort just to keep up. Content marketing strategies that are working today might not generate the same results in the coming periods.
To get you up to speed, CJG Digital Marketing shares with the latest trends and movers that will drive the content marketing arena in 2016 – to help get yourself prepared and let you stay ahead of the game.
1. Content Marketing Will Drive Both B2B and B2C Markets
Content marketing is definitely a big thing for the B2B market and eMarketer reports that content creation and use will definitely surge in this market this 2016. The 2016 B2B Content Marketing report from the Content Marketing Institute also provides some interesting key trends for the B2B market.
2. Closer to People, Away from Search Engines
Digital marketers are getting a better understanding on the purpose of content marketing and up to 82% are putting more value on developing content for people instead of search engines. Content creation strategies are going beyond merely using vague keywords. Effective content creators are now focusing on using keywords that provide better information, as well as using more effective elements like images and video to attract their audiences’ attention.
Want more? Check the infographic below:
Embedded from CJG Digital Marketing.
I am glad that marketers are finally creating content for people rather than search engines. It is so important to develop a relationship with your target audience and tailor your campaigns to their needs.