2016 is rapidly approaching and Digital Marketers from around the world are teaming up and brainstorming to identify, assess and adapt new strategies that they will apply for this coming year. The Digital Marketing arena is a very competitive and volatile landscape that will deliver huge returns if done right – making it a top priority among companies and brands this year and the years to come.

These companies are pouring in huge investments in marketing in 2016, with as much as $540 billion allocated for advertising and marketing initiatives. 69% will focus on content management, performance optimization and website development, while 53% will make mobile app development and social media their top priority for driving engagement.

Business owners and marketers however should be more discerning about the strategies and initiatives they would like to invest their time and resources in. Digital Marketing success in the coming periods will rely heavily on how well you connect and give value to the right audience, on the right device and at the right time.

Digital Marketing Philippines presents this comprehensive look at the movers and trends that will shape the future of digital marketing in 2016 and beyond.

1. Content: Still on the Throne – As much as 88% of B2B organizations are using content marketing, 78% of which have raised their content creation rate since last year according to the Content Marketing Institute. A study by Roper Public Affairs highlighted that up to 80% of business decision-makers would shun advertisements and would rather look at a series of articles about a brand or company.

2. Interactive Content is In – Interactive content is an effective way to connect and engage with targeted audiences, far better and more effective than what ordinary text, photos and videos can do. Apps like Instagram, Periscope, Snapchat and Vine are growing in popularity not only among consumers but even corporate and political users as well. One great example is the use of Snapchat by 2016 presidential candidates for connecting with their voters. Social media stalwarts like Facebook are also picking up on this and are making their platforms more interactive.

Want more? Check the infographic below now!

Embedded from Digital Marketing Philippines.