Whether it’s a cold call, a quick e-mail followup or strategic phone meeting, closing a sale is rarely an easy process. Using the analysis on over 3.5 million sales leads, this infographic aptly titled The Ultimate Phone & Email Sales Strategy does what it sets out to do, give you a visual representation of some of some of the best practices in lead conversion.

Here are some highlights:

  • Making an attempt to contact a lead by phone within 1 minute of their inquiry dramatically increases the likelihood of conversion, even if actual contact isn’t made
  • Learn when to stop. After the 5th call, the likelihood of conversion is probably out the window. With e-mails, you’ll probably want to stop after 4
Infographic by Leads360