Twitter Facebook LinkedIn Flipboard 0 In recent years, companies have realized that providing customers with greater engagement opportunities can increase overall satisfaction and make their brands more appealing. Indeed, according to a report from the Aberdeen Group, 94% of organizations provide service and support across multiple channels (including, email, telephone, e-services, Web queries, remote support, social media, live chat, mobile messaging, and forums). The increase in engagement channels has also made customers more demanding. They want greater flexibility, require real-time interactivity—as opposed to the more static “send request and wait” experience—and seek ways to get service as quickly as possible. In fact, brands have begun to realize that the most effective tactic is to be where the customers are, rather than always trying to bring traffic back to the brand. It’s no longer enough to merely provide support—a company also needs to be approachable and available on a variety of channels. Today, live chat is becoming increasingly important and profitable as a customer engagement platform. In fact, in a survey conducted by Forrester, 44% of respondents said that having a live person answer their questions while they were in the middle of an online purchase was one of the most important features a website could offer. Use the code below to re-use this graphic: Image originally posted on Zopim Live Chat Blog Zopim Live Chat Blog Twitter Tweet Facebook Share Email This article originally appeared on Zopim's Blog and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Alan Draper Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market. Alan has previously written … View full profile ›More by this author:Get Free Bitcoin and Earn Interest on Crypto with ZenGo5 Best Cryptos to Buy on the Dip in the May Crypto CrashEuroswap EDEX: Last TokenSale phase before listing – team announces the list of exchanges