Indeed, the modern marketing landscape we’ve come to know today wouldn’t be as exciting as it is without graphic design. From company logos and product labels to websites and mobile apps, all of the marketing elements from brands and organizations we patronize are a product of graphic designing. Without this concept, no digital enterprise – or business in general – would survive in today’s uber-competitive market.

Through graphic design, companies can establish a connection with their audience that no other platforms can facilitate. As visual creatures, people tend to associate brands with certain colors, patterns, and textures, a trait which ultimately benefits the brand retain a permanent “image” into the mind of their target customers.

When done right, businesses of all sizes can stay relevant and look fresh in the eyes of their audience, as long as their graphic works stay true with their brand identity and integrate some of the latest design trends in the industry.

That said, though the rules of graphic design aren’t constant, its goals has remained the same throughout the years: to represent the message, concepts and ideas of the business on various channels using various graphic elements and tools.

With the influence of the internet and pop culture, as well as the advent of new imaging technologies, the world of graphic design has gone through many changes and still is expected to evolve and co-exist with other marketing disciplines in the years to come.

To summarize, here are the key takeaways of the infographic below from Digital Marketing Philippines, which explains in detail the top seven trends that will dominate the world of graphic design in 2019.

  1. Purpose Driven Design
  2. Disruptive Typography
  3. Duotones and Gradients
  4. Vintage and Moody Tones
  5. Pictogram and Logo Design
  6. Isometric Design
  7. Augmented Reality (AR)

Learn more about these top graphic design trends this year by checking out the full infographic below.

The Top 7 Graphic Design Trends in 2019