Twitter Facebook LinkedIn Flipboard 0 At Sales Performance International, we are passionate about the emerging practice of Social Selling. Combined with a solid sales process, the strategic use of social media can dramatically improve the efforts of professional sellers—from more accurate prospecting efforts to overcoming objections, shortening sales cycles and developing deeper relationships with clients. Like many new practices, however, there is room for misunderstanding and abuse. Social Selling should not give sellers as excuse to spam people, to use information gleaned from social media sites inappropriately, or to portray professional sales people in a bad light. When it is done well, Social Selling can facilitate the buying process. However, when it is done poorly, it can leave a bad taste in the prospect’s mouth and potentially backfire on the seller as well as the company he or she represents. With that in mind, we decided to create the Social Selling Manifesto. In it, we state our intentions for how we plan to conduct our own Social Selling efforts, as well as what we intend to convey to those we train. We hope that others will share and embrace these principles as the concept of Social Selling continues to grow. Click To Enlarge This article originally appeared on Solution Selling and has been republished with permission. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Brandon Uttley.Learn how to publish your content on B2C Author: Brandon Uttley Follow @brandonuttley Brandon Uttley is CEO of Go For Launch, a digital marketing agency based in Charlotte, NC. He also founded Comarketing Space, a virtual community to help businesses learn modern marketing techniques and promote each other. He enjoys helping people improve their LinkedIn profiles through LinkedIMPROVED.… View full profile ›More by this author:New LinkedIn Feature Lets You Add Audio Branding to Your ProfileLinkedIn Profile Tips to Improve Your Personal BrandIf You Want Facebook Business Support, You’ll Have to Pay For It