Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. You post it and then sit back and wait for the comments to roll in — and nothing happens. We’ve all been there. Getting your blog the attention that it deserves takes more than just creating great content. You also have to be careful to post at a time when your hard work is most likely to be seen. This handy infographic from kissmetrics spells out the science of social timing when it comes to boosting your blog’s readership.

There are pros and cons to posting during the day versus posting at night. An earlier post has a better chance of grabbing more visitors and comments based purely on the fact that more people are awake and online, but daytime posts are also competing with far more new content and may get lost in the crowd. Posting at night will make your work stand out more, but will attract fewer visitors. The highest percentage of users do their blog-reading in the morning, with readership dwindling toward the evening. Men are more likely than women to read blogs in the evening and at night.

The average blog’s traffic will spike at around 11 a.m., with Monday being the busiest day. Oddly, comments don’t seem to follow this pattern: the average blog is most likely to get comments around 9 a.m., with Saturday being the busiest day for user engagement. Inbound links are most likely to show up at around 7 a.m., with Mondays and Thursdays garnering the highest number. A key takeaway from this infographic is that posting more than once per day is a smart move: You will not only raise your total unique views, but also increase your inbound links. Just be sure to keep your content fresh and relevant, in order to keep your readers coming back for more.

Does your current social media schedule take average traffic into account? Will this infographic change your company’s blogging practices? Join the discussion below.