We are in an era where E-commerce marketing is a powerful and constantly evolving form. The power of the internet and social media has made it possible for the friction less sharing of information which has inherent value in generating more touch points and impressions at a comparatively lower cost than other digital marketing channels when harnessed correctly.
- Studies show that US consumers will spend on average $1,738 online up 44% from $1,207 in 2012
- Annual compound growth rate of 10.1% over a 5 year forecasted period for e-tail spending.
- 192 million US consumers will shop online in 2016, up from 167 million in 2012
Source: Social Annex