Twitter Facebook LinkedIn Flipboard 0 First impressions don’t just happen when meeting friends of friends, a potential date, or on a job interview while out in the real world. They happen each and every day on the Internet as well, which coincidentally enough, is where people seem to judge and make first impressions either more harshly, or favorably — depending on the content. When people come take a visit to your website, it takes less than two-tenths of a second for them to form a first impression, according to recent eye-tracking research conducted by the Missiouri University of Science and Technology. Now, we’re not talking about Facebook, Twitter, or Instagram (which are all very good examples of how to use the aesthetics of design to make a good impression) but the web pages of businesses, tech sites, and blogs. When first encountering a site, viewers spent 2.6 seconds scanning it before focusing on a particular section. They then spent an average of 180 milliseconds focusing, or “fixating,” on one particular section before moving on. By using eye-tracking software and an infrared camera, researchers monitored the eye movement of participants while they scanned web pages. There were seven sections of the websites that attracted the most interest from participants: the logo, main navigation, search box, written content, site’s main page, social links, and the bottom of the site. By understanding how these seven areas of the site are viewed by visitors, it will give you the knowledge to make the necessary improvements, which are imperative to getting people to spend more time on your site. While color wasn’t studied, it was noticed that people reacted more favorably to pleasant, attractive colors and easier-to-read text color contrast. Images also played an important factor, with viewers favoring more appropriate images. via: Webs Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Connor Brooke.Learn how to publish your content on B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022