There are so many moving parts to today’s marketing landscape. Whether it’s thinking about how to build relationships with buyers, how to leverage the newest social media tool, or how to tie marketing effort to revenue, the modern marketer has a lot on her mind.

How does she juggle the complex buyer journey with delivering results to the C-suite? Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows to increase operation efficiency and grow revenue faster. Marketing automation can be the magic behind the curtain, the Wizard to the marketer’s Dorothy.

Following the release of our Definitive Guide to Marketing Automation, this infographic shows the journey down the yellow-brick road to getting started with marketing automation. Learn how marketing automation enables modern business processes, how to build your business case, what to look for when buying a marketing automation solution, and how to get started turning marketing from a cost center to a revenue driver.