An online shopper’s path to purchase is like a maze, and in order to keep customers on track to checkout, brands must provide engagement every step of the way. But first, they must understand how customers navigate the online shopping experience.

Creative production agency KSC Kreate created an infographic titled, “The Four Phases of Online Shopping” to illustrate how a customer travels through the shopping experience from discovery to checkout and beyond. Click on the image below for a larger version.

Read more: The Impact of Online Shopping